招聘多个艺术岗位 | Fotografiska ▫ 深圳
在招岗位(7 个)
| 岗位名称 | 方向 | 用工性质 | 学历要求 | 薪资参考 |
|---|---|---|---|---|
| 零售与前台经理 | 观众服务方向 | 全职 | 未说明 | 薪资面议 |
| 活动策划经理 | 展览执行方向 | 全职 | 未说明 | 薪资面议 |
| 活动与合作伙伴关系经理 | 商务拓展方向 | 全职 | 未说明 | 薪资面议 |
| 数字营销绩效经理 | 新媒体运营方向 | 全职 | 未说明 | 薪资面议 |
| 社交媒体及社群发展经理 | 新媒体运营方向 | 全职 | 未说明 | 薪资面议 |
| 资深市场与公关经理 | 公共教育方向 | 全职 | 未说明 | 薪资面议 |
| 深圳地区总经理 | 管理方向 | 全职 | 未说明 | — |
Fotografiska Shenzhen is a contemporary destination for world-class photography and video exhibitions, rich cultural programming and elevated food and retail experiences. This is a place where culture is made accessible to all and where everyone feels welcome and connected.
Fotografiska Shenzhen will be the second venue in China, after the one that opened successfully in Shanghai in 2023.
The General Manager will lead the Shenzhen venue as a dynamic, public-facing business and cultural destination. The role reports to the China Managing Director and works closely with the Fotografiska China and global teams.
Fotografiska深圳是一座世界级的摄影与影像展览、丰富的文化项目以及高品质餐饮零售体验的当代目的地。这里是一个让所有人都能接触文化的地方,让每个人都感到欢迎并产生联结。
继2023年上海馆成功开幕后,Fotografiska深圳将成为在中国开设的第二家场馆。
总经理将领导深圳场馆,使其成为一个充满活力、面向公众的商业与文化目的地。该职位向“中国区董事总经理”汇报,并与Fotografiska中国及全球团队紧密合作。
General Manager of Fotografiska SHENZHEN
深圳地区总经理
The Role:
1.We are looking for a hands-on general manager who can build and run a high-quality visitor destination from the ground up and ensure it connects and resonate with the Shenzhen local environment.
2.This person will be responsible for the day-to-day management of all our business lines and will be responsible for their P&L within the framework on the annual budget.
3.The person will:
-Supervise the production and marketing of our 12 yearly exhibitions.
-Manage Fotografiska Shenzhen cultural program – including artist talks, art performance, music series, educational activities… in coordination with local communities.
-Supervise a sizeable F&B aand retail activity, including our popular restaurant Mona – and our concept retail store – This is expected to be strong revenue drivers.
-Develop a robust BTB event and partnership business leveraging our ability to create exciting content as well as our attractive and unique space.
4.This is a role for someone who loves both contemporary lifestyle and culture: someone who understands that a great experience is not only about what you show or serve, but also how visitors are welcomed, hosted, guided, entertained, fed, and invited to return.
职位概述:
1.我们正在寻找一位亲力亲为的总经理,能够从零开始打造并运营一个高品质的访客目的地,并确保其与深圳本地环境产生联结和共鸣。
2.此负责人将负责我们所有业务线的日常管理,并在年度预算框架内对其损益负责。
3.该负责人将:
-监督每年12场展览的制作与推广;
-管理Fotografiska深圳的文化项目——包括艺术家对谈、艺术表演、音乐系列活动、教育活动等,并与本地社区进行协调;
-监督规模可观的餐饮和零售业务,包括我们广受欢迎的餐厅Mona以及概念零售店——预计这些将成为强劲的收入驱动力;
-利用我们打造精彩内容的能力以及极具吸引力和独特性的空间,发展稳健的B2B活动和合作业务。
4.这是一个面向热爱当代生活方式与文化的人士的职位:需要理解一次绝佳体验不仅关乎展示或提供什么,还关乎访客从如何被欢迎、接待、引导、娱乐、餐饮,到被邀请再次光临的全过程。
Key Responsibilities:
1.Lead a local team of about 70 people
-Take overall responsibility for the management and performance of Fotografiska Shenzhen, ensuring that we are on track to deliver our objectives while creating the very unique experience and culture that are at the heart of the brand.
-Ensure the coordination and alignment between the different teams – coordinating resources and priorities.
-Be highly present on site and lead by example, including on safety and guest experience.
2.Build audiences and local relevance in South China
-Work with marketing, membership, events, and programming teams to understand and grow local audiences and position Fotografiska Shenzhen as a must-visit destination for culture.
-Build relationships with partners, cultural communities, brands, media, local institutions, and relevant business networks.
-Support the development of a loyal member and repeat-visitor community.
3.Develop traffic through high impact marketing and exceptional visitor experience
-Develop marketing plans and programs that attract audiences and build word-of-mouth recommendations. Leverage as much as possible the partnership with MixC and with the local government.
-Ensure that every visitor feels welcomed, cared for, and inspired — from arrival to departure.
4.Manage F&B and Retail as a core part of the business.
-Directly supervise the restaurant, bar, café, and event catering operation. Ensure that the staff is properly trained to provide an outstanding experience. Work with the central team to optimize menus and offers – with the support for the China team.
-Analyse and evolve the product mix within our concept store in relation with Fotografiska China retail team. Develop new local creators and vendors.
5.Develop a strong BTB activity through events and partnership
-Develop the pipeline for BTB event clients (and marketing agencies) – ensure that service is the best possible given the ressources available.
-Work with Fotografiska China Partnership and with CRLand to approach South China based companies that may be interested to partner with us as exhibiton or program sponsors, co-branded activities or other formats.
6.Lead the preopening activities together with the China Team
-The GM will have a leading role in recruiting the team, supervising the pre-operating activities and getting ready for the grand opening on September 30. He/she will be spending a significant amount of time between now and September 2026 in Shanghai to learn directly from the China team.
主要职责:
1.领导约70人的本地团队
-全面负责Fotografiska深圳的管理和绩效,确保我们在实现目标的同时,打造出品牌核心所独有的体验和文化。
-确保各团队之间的协调与一致,统筹资源与优先级。
-高度在场并以身作则,包括在安全和访客体验方面。
2.在华南地区建立受众和本地相关性
-与市场、会员、活动和项目编排团队合作,了解并拓展本地受众,将Fotografiska深圳定位为必访文化目的地。
-与合作伙伴、文化社群、品牌、媒体、本地机构及相关商业网络建立关系。
-支持发展忠实的会员和重复访客社群。
3.通过高影响力的营销和卓越的访客体验来驱动客流量
-制定能够吸引受众并建立口碑推荐的营销计划和方案。尽可能利用与MixC及地方政府的合作关系。
-确保每位访客从到达到离开,都能感受到被欢迎、被关怀和被启发。
4.将餐饮和零售作为业务的核心部分进行管理
-直接监管餐厅、酒吧、咖啡馆和活动餐饮服务。确保员工经过适当培训,以提供卓越的体验。与中央团队合作,在中国团队的支持下优化菜单和产品。
-与Fotografiska中国零售团队协作,分析和发展我们概念店内的产品组合。发掘新的本地创作者和供应商。
5.通过活动和合作发展强劲的B2B业务
-拓展B2B活动客户(及营销机构)的管道——确保在现有资源下提供尽可能优质的服务。
-与Fotografiska中国合作部及华润置地合作,接洽华南地区的企业,这些企业可能有兴趣以展览或项目赞助商、联名活动或其他形式与我们合作。
6.与中国团队共同主导开业前筹备工作
-总经理将在团队招聘、监督开业前运营活动以及为9月30日盛大开幕做准备方面发挥主导作用。从现在到2026年9月期间,他将花费大量时间在上海,直接向中国团队学习。
Who We Are Looking For:
1.The ideal candidate may come from hospitality, cultural venues, lifestyle destinations, branded experiences, events, advertising, communications, retail, or other high-touch consumer-facing businesses.
2.We are interested in a manager who can build a team, manage complexity, care deeply about visitors, and make culture feel alive.
我们正在寻找的人选:
1.理想的候选人可能来自酒店业、文化场馆、生活方式目的地、品牌体验、活动、广告、传播、零售或其他高接触度的面向消费者的行业。
2.我们需要的是一位能够组建团队、驾驭复杂性、深切关怀访客,并让文化充满生机的管理者。
You should bring:
1.Significant leadership experience in a public-facing, service-driven organization, ideally in hospitality, F&B, cultural venues, lifestyle retail, communications agency management).
2.Strong hands-on people management skills, with the ability to motivate teams, develop talent, and ensure accountability, with a high sense of client experience.
3.Proven commercial and operational acumen, including budget, revenue, and cost management, with an entrepreneurial approach to problem solving.
4.Fluent Chinese and professional working proficiency in English.
5.Genuine passion for photography, art, culture, design, food, music, and contemporary urban life.
您应具备:
1.在面向公众、服务驱动的组织中拥有丰富的领导经验,理想情况下来自酒店、餐饮、文化场馆、生活方式零售、传播机构管理等领域。
2.扎实的实操型人员管理能力,能够激励团队、培养人才并确保问责制,且具有高度的客户体验意识。
3.经过验证的商业和运营敏锐度,包括预算、收入和成本管理,并以创业精神解决问题。
4.流利的中文和具备专业工作水平的英文能力。
5.对摄影、艺术、文化、设计、美食、音乐和当代都市生活有真诚的热情。
Personal Qualities:
We are looking for someone who is excited by the challenge of building a new destination in Shenzhen. Our values are: Curiosity, Joyfulness, Confidence, Inclusivity, Entrepreneurship – we hope we share these with you.
个人品质:
我们期待一位对在深圳打造全新目的地这一挑战感到兴奋的人选。我们的价值观是:好奇心、愉悦感、自信、包容性、创业精神——希望您与我们一起秉持这些价值观。
Senior Marketing & PR Manager
资深市场与公关经理
POSITION SUMMARY:
1.The Senior Marketing & PR Manager is responsible for developing and executing marketing, communications, and public relations strategies to build awareness, drive visitation, increase membership acquisition, and strengthen Fotografiska Shenzhen's position as a leading cultural destination.
2.The role will lead integrated marketing campaigns, media relations, public relations activities, strategic partnerships, audience development initiatives, and museum opening campaigns. Working closely with Exhibitions, Membership, Events, F&B, Retail, and Partnership teams, the Senior Marketing & PR Manager will ensure all marketing and communications activities support business objectives and enhance the museum's visibility and reputation.
3.This role takes full charge of the end-to-end marketing and PR work for Fotografiska Shenzhen’s grand opening in the second half of 2026. You will lead the marketing team to deliver pre-opening promotion, launch activities and long-term brand operation, and elevate the museum’s influence across the Greater Bay Area.
职位概述:
1.资深市场与公关经理负责制定并执行市场、传播及公共关系策略,以提升品牌知名度、推动到访量、增加会员招募,并巩固Fotografiska深圳作为顶级文化目的地的定位。
2.该岗位将主导整合营销活动、媒体关系、公关活动、战略合作、观众拓展计划及博物馆开幕推广活动。资深市场与公关经理将与展览、会员、活动、餐饮、零售及合作团队紧密协作,确保所有市场和传播活动均能支持业务目标,并提升展览馆的知名度与声誉。
3.该岗位全面负责Fotografiska深圳2026年下半年盛大开幕的全链路市场与公关工作。您将带领市场团队完成开幕前期推广、开幕活动及长期品牌运营,提升展览馆在整个大湾区的影响力。
MAIN RESPONSIBILITIES:
1.Marketing Strategy & Campaign Management
-Develop and implement annual marketing plans aligned with museum objectives and budget.
-Plan and execute integrated marketing campaigns for exhibitions, public programs, events, retail, F&B, membership, and other commercial activities.
-Develop campaign strategies, messaging frameworks, marketing calendars, and promotional plans.
-Monitor campaign performance and optimize activities to maximize effectiveness and return on investment.
-Ensure all marketing activities are aligned with Fotografiska's global brand positioning and local market needs.
-Formulate exclusive marketing strategies for the museum grand opening, coordinate cross-department resources to implement launch campaigns, and iterate plans based on real-time market data and user feedback.
-Continuously track the development trends of art museums, photography institutions and cultural venues in Shenzhen and the Greater Bay Area, and adjust marketing tactics dynamically.
-Manage the relationship with MixC marketing team.
-Develop the partnership and joint activities with other Shenzhen bay cultural institutions.
2.Public Relations & Media Management
-Develop and maintain relationships with key media, journalists, editors, industry stakeholders, and cultural opinion leaders.
-Prepare press releases, media alerts, media kits, Q&A documents, and communication materials.
-Organize media previews, press conferences, exhibition launches, and media events.
Coordinate media interviews and speaking opportunities for museum leadership and artists.
-Monitor media coverage and maintain regular media reporting.
-Manage PR agencies and ensure delivery of agreed objectives and KPIs.
-Support crisis communications and reputation management when required.
-Expand high-quality media, cultural KOLs, art associations and institutional partner resources within the Greater Bay Area, and build a sustainable public relations resource system.
-Be responsible for public opinion monitoring and management for opening ceremonies, major exhibitions and key art events, and improve the crisis communication workflow.
3.Exhibition & Program Marketing
-Develop and execute marketing plans for all exhibitions and public programs.
-Coordinate campaign assets, communication materials, advertising, and promotional activities.
-Ensure timely promotion of exhibitions through all marketing channels.
-Support exhibition openings, artist talks, workshops, performances, and public programs through targeted marketing activities.
-Collaborate with Curatorial, Exhibitions, and Program teams to develop compelling visitor-facing narratives and content.
-Monitor visitor response and campaign effectiveness for each exhibition and program.
-Prioritize the promotion of flagship exhibitions, create targeted communication themes and promotion plans for high-end photography art exhibitions.
4.Audience Development
-Develop and implement audience development strategies to increase museum awareness, visitation, and engagement.
-Develop the strategic approach to tourism, with a special focus on HK residents.
-Identify target audience segments and develop initiatives to attract new visitors and strengthen engagement with existing audiences.
-Support the growth of key audience groups including members, tourists, families, young professionals, students, corporate clients, and cultural communities.
-Analyze visitor demographics, behavior, and market trends to identify growth opportunities.
-Work closely with Membership, Events, Exhibitions, Retail, and F&B teams to create audience-focused campaigns and experiences.
-Monitor audience performance and provide recommendations to improve visitor acquisition, retention, and engagement.
-Support audience research, surveys, and market intelligence initiatives.
-Launch customized marketing programs for corporate groups, student communities and art lovers in the Greater Bay Area to enrich visitor structure and expand core audiences.
5.Budget Management & Reporting
-Develop and manage annual marketing and PR budgets.
-Monitor marketing expenditures and ensure effective budget utilization.
Track campaign performance, audience growth, media coverage, and marketing KPIs.
Prepare monthly and quarterly marketing reports for management review.
-Provide recommendations based on campaign results, audience insights, and market trends.
-Support annual planning, forecasting, and budgeting processes.
-Review the budget usage of subordinate teams, strictly control marketing costs, and guarantee all projects run within the approved budget scope.
主要职责:
1.市场营销策略与活动管理:
-制定并实施与展览馆目标和预算一致的年度营销计划。
-为展览、公共项目、活动、零售、餐饮、会员及其他商业活动策划并执行整合营销推广。
-制定活动策略、信息传递框架、营销日历及推广计划。
-监控活动效果,优化各项举措以最大化效率和投资回报率。
-确保所有营销活动符合Fotografiska全球品牌定位及本地市场需求。
-为展览馆开幕制定专属营销策略,协调跨部门资源落地开幕推广活动,并根据实时市场数据和用户反馈迭代优化方案。
-持续追踪深圳及大湾区展览馆、摄影机构及文化场馆的发展动态,动态调整营销策略。
-管理与深圳万象城市场团队的合作关系。
-拓展与深圳湾其他文化机构的合作及联合活动。
2.公共关系与媒体管理:
-建立并维护与核心媒体、记者、编辑、行业相关方及文化领域意见领袖的关系。
-撰写新闻稿、媒体提醒、媒体资料包、问答文件及各类传播材料。
-组织媒体预览、新闻发布会、展览开幕及媒体活动。
-协调展览馆管理层及艺术家的媒体采访和演讲机会。
-监控媒体报道,定期维护媒体报告。
-管理公关代理公司,确保达成既定目标和KPI。
-在大湾区内拓展高质量媒体、文化KOL、艺术协会及机构合作伙伴资源,构建可持续的公共关系资源体系。
-负责开幕盛典、重点展览及重要艺术活动的舆情监测与管理,完善危机沟通工作流程。
3.展览与项目营销:
-为所有展览和公共项目制定并执行营销计划。
-协调活动素材、传播材料、广告及推广活动。
-确保通过所有营销渠道及时推广展览。
-通过针对性的营销活动支持展览开幕、艺术家讲座、工作坊、表演及公共项目。
-与策展、展览及项目团队协作,打造面向观众的具有吸引力的叙事和内容。
-监控每个展览和项目的访客反馈及活动效果。
-优先保障旗舰级展览的推广,为高端摄影艺术展览制定针对性的传播主题和推广方案。
4.观众拓展:
-制定并执行观众拓展策略,以提升展览馆知名度、到访量和参与度。
-制定旅游市场的战略方针,重点关注香港居民群体。
-确定目标受众细分群体,制定吸引新访客并加强与现有观众互动的举措。
-支持核心受众群体的增长,包括会员、游客、家庭、年轻职场人士、学生、企业客户及文化社群。
-分析访客人口统计特征、行为及市场趋势,识别增长机会。
-与会员、活动、展览、零售及餐饮团队紧密合作,打造以受众为中心的推广活动和体验。
-监控观众表现,提供改进访客获取、留存和参与度的建议。
-支持受众调研、问卷调查及市场情报收集工作。
-为粤港澳大湾区的企业团体、学生群体及艺术爱好者推出定制化营销项目,丰富访客结构,扩大核心受众群体。
5.预算管理与报告:
-制定并管理年度市场及公关预算。
-监控市场支出,确保预算有效使用。
-追踪活动表现、受众增长、媒体报道及市场KPI。
-编制月度及季度市场报告供管理层审阅。
-根据活动结果、受众洞察及市场趋势提供建议。
-支持年度规划、预测及预算编制流程。
-审核下属团队的预算使用情况,严格控制营销成本,确保所有项目在批准的预算范围内运行。
QUALIFICATIONS:
1.Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, Arts Management, or a related field.
2.Minimum 5 years of experience in marketing, communications, public relations, or related roles.
3.Proven experience developing and executing integrated marketing campaigns.
4.Experience in exhibition marketing, venue openings, cultural programs, events, hospitality, tourism, lifestyle, luxury, or consumer-facing brands preferred.
5.Candidates with working experience in art museums, galleries or large cultural venues in the Greater Bay Area are highly preferred.
6.Strong understanding of audience development, brand marketing, communications, and public relations.
7.Experience managing agencies, vendors, and external partners.
8.Strong media relations experience and established media network preferred.
9.Possess mature local media and cultural influencer resources in Guangdong and the Greater Bay Area is a plus.
10.Experience managing marketing budgets and campaign performance reporting.
11.Excellent written and verbal communication skills in Mandarin Chinese and English.
12.Strong project management and organizational skills.
13.Strong analytical skills and ability to evaluate campaign effectiveness and ROI.
14.Ability to manage multiple projects and stakeholders simultaneously.
15.Creative, proactive, detail-oriented, and results-driven.
16.Passion for photography, art, culture, lifestyle, hospitality, and creative industries.
17.Solid team management experience, capable of leading, training and motivating team members to achieve overall business goals.
18.With successful cases of cultural venue opening marketing or large-scale art exhibition promotion is preferred.
19.Willingness to work evenings, weekends, and public holidays when required by exhibitions, events, and museum operations.
任职资格:
1.市场营销、传播学、公共关系、新闻学、工商管理、艺术管理或相关专业本科学历。
2.至少5年市场、传播、公共关系或相关岗位工作经验。
3.具备制定和执行整合营销活动的成熟经验。
4.有展览营销、场馆开幕、文化项目、活动策划、酒店旅游、生活方式、奢侈品或面向消费者的品牌经验者优先。
5.有大湾区展览馆、画廊或大型文化场馆工作经验者优先考虑。
6.对观众拓展、品牌营销、传播及公共关系有深入理解。
7.具备管理代理公司、供应商及外部合作伙伴的经验。
8.拥有丰富的媒体关系经验和成熟的媒体网络者优先。
9.在广东及大湾区拥有成熟的本地媒体和文化影响者资源者更佳。
10.具备管理营销预算和活动效果报告的经验。
11.优秀的中文及英文书面和口头沟通能力。
12.出色的项目管理和组织协调能力。
13.较强的分析能力,能够评估活动效果和投资回报率。
14.能够同时管理多个项目和协调多方利益相关者。
15.富有创造力、积极主动、注重细节、结果导向。
16.对摄影、艺术、文化、生活方式、酒店及创意产业充满热情。
17.具备扎实的团队管理经验,能够领导、培训和激励团队成员,达成整体业务目标。
18.有文化场馆开幕营销或大型艺术展览推广成功案例者优先。
19.愿意根据展览、活动和博物馆运营需要在晚间、周末及公共假日工作。
Social Media & Community Development Manager
社交媒体及社群发展经理
POSITION SUMMARY:
1.The Social Media & Community Development Manager is responsible for the day-to-day management of Fotografiska Shenzhen's owned social media channels and content creation. The role will plan, create, publish, and monitor content across all official social media platforms, ensuring a consistent and engaging brand presence that supports exhibitions, public programs, membership, retail, F&B, and museum operations.
2.The Social Media & Community Development Manager will work closely with Exhibitions, F&B, Retail, and internal departments to develop content that increases awareness, audience engagement, and visitation while maintaining Fotografiska's unique voice and brand identity.
3.The Social Media & Community Development Manager will take charge of full-cycle social media operation for the museum's grand opening on October 1, 2026. Develop pre-opening warm-up content, launch promotion campaigns and daily long-term operation plans, shape the brand image of a high-end photography art museum, and drive online traffic to offline venues.
职位概述:
1.社交媒体与社群发展经理负责Fotografiska深圳自有社交媒体渠道的日常管理和内容创作。该岗位将规划、创建、发布并监控所有官方社交媒体平台的内容,确保一致且具有吸引力的品牌呈现,为展览、公共项目、会员、零售、餐饮及博物馆运营提供支持。
2.社交媒体与社群发展经理将与展览、餐饮、零售及其他内部部门紧密合作,策划提升知名度、受众参与度和到访量的内容,同时维护Fotografiska独特的品牌调性和形象。
3.社交媒体与社群发展经理将负责博物馆2026年10月1日盛大开幕的全周期社交媒体运营,制定开幕前期预热内容、开幕推广活动及日常长期运营计划,塑造高端摄影艺术博物馆的品牌形象,并将线上流量引导至线下场馆。
MAIN RESPONSIBILITIES:
1.Social Media Channel Management
-Manage and maintain all official social media accounts, including WeChat, Xiaohongshu, Weibo, Douyin, Bilibili, and other relevant platforms.
-Plan and publish content according to approved content calendars.
-Ensure all channels remain active, up-to-date, and aligned with brand guidelines.
-Monitor channel performance and recommend improvements.
-Maintain content publishing schedules and campaign timelines.
-Formulate differentiated operation strategies based on platform attributes, and design exclusive content layouts for pre-opening promotion, major exhibitions and daily operation scenarios.
2.Content Planning & Editorial Management
-Develop monthly and weekly content calendars.
-Plan content around exhibitions, artists, public programs, events, membership, retail, and
-F&B activities.
-Coordinate content requirements with internal departments.
-Maintain a balanced content mix across institutional, educational, lifestyle, commercial, and community-related topics
-Ensure content is delivered on time and supports business priorities.
-Monitor outstanding payables and coordinate with vendors regarding payment status.
-Assist in procurement and vendor-related financial administration.
-Create special content series for flagship exhibitions, dig into exhibition concepts, artist stories and professional photography knowledge to enhance content professionalism and artistic appeal.
3.Content Creation
-Write and edit social media copy in both Chinese and English where required.
-Create social media content including posts, stories, short-form videos, behind-the-scenes
-content, artist features, exhibition highlights, and event coverage.
-Capture photography and video content using mobile devices and basic production
-equipment.
-Coordinate with photographers, videographers, designers, and agencies when required.
-Maintain and organize the museum's content library.
-Produce short videos, graphic posts, picture collections and other popular content adapted to audience preferences in the Greater Bay Area, and boost content dissemination and viral potential.
4.Community Management & Audience Engagement
-Monitor social media channels and engage with followers in a timely and professional manner.
-Respond to comments, direct messages, and customer inquiries.
-Build and nurture online communities around art, photography, culture, and lifestyle.
-Encourage audience participation and user-generated content.
-Monitor audience sentiment and provide actionable insights to internal teams.
-Organize regular online interactive activities, fan recruitment and photography sharing campaigns to activate followers, increase user stickiness and expand the museum's fan community.
-Ensure access to key group chat around culture, art and 'what to do this week'.
主要职责:
1.社交媒体渠道管理:
-管理并维护所有官方社交媒体账号,包括微信、小红书、微博、抖音、B站及其他相关平台。
-根据已批准的内容日历规划并发布内容。
-确保所有渠道保持活跃、及时更新,并符合品牌规范。
-监控渠道表现并提出改进建议。
-维护内容发布排期和活动时间表。
-根据平台属性制定差异化运营策略,针对开幕预热、重点展览及日常运营场景设计专属内容布局。
2.内容策划与编辑管理:
-制定月度及周度内容日历。
-围绕展览、艺术家、公共项目、活动、会员、零售及餐饮活动策划内容。
-与内部各部门协调内容需求。
-维持机构类、教育类、生活方式类、商业类和社群类内容的均衡组合。
-确保内容按时发布并支持业务优先事项。
-监控未付款项,并与供应商协调付款状态。
-协助采购及供应商相关的财务管理工作。
-为核心展览创作特别内容系列,深挖展览概念、艺术家故事及专业摄影知识,提升内容的专业性和艺术感染力。
3.内容创作:
-撰写并编辑中英文社交媒体文案(如需要)。
-创作社交媒体内容,包括帖子、快拍、短视频、幕后花絮、艺术家专题、展览亮点及活动报道。
-使用移动设备和基础制作设备拍摄照片及视频素材。
-必要时与摄影师、摄像师、设计师及外部机构协调合作。
-维护并整理博物馆的内容素材库。
-制作短视频、图文帖子、图片合集等符合大湾区受众偏好的热门内容,提升内容的传播力和爆款潜力。
4.社群管理与受众互动:
-监控社交媒体渠道,及时、专业地与粉丝互动。
-回复评论、私信及客户咨询。
-围绕艺术、摄影、文化和生活方式构建并培育线上社群。
-鼓励受众参与和用户生成内容。
-监测受众情绪,向内部团队提供可操作的洞察建议。
-定期组织线上互动活动、粉丝招募及摄影分享活动,激活粉丝群体,提升用户粘性,扩大博物馆粉丝社群规模。
-确保能够进入围绕文化艺术和“本周去哪玩/本周做什么”相关的核心群聊。
REQUIREMENTS:
1.Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
2.3-5 years of experience in social media, content marketing, or digital communications.
3.Strong understanding of WeChat, Xiaohongshu, Weibo, Douyin, Bilibili, and other major social media platforms.
4.Excellent Chinese copywriting and communication skills; good English skills preferred.
5.Ability to create, edit, and publish social media content independently.
6.Basic photography, video shooting, and content editing skills.
7.Proficient in mainstream image and video editing software is preferred.
8.Strong organizational skills and attention to detail.
9.Creative, proactive, and able to manage multiple projects simultaneously.
10.Strong interest in photography, art, culture, lifestyle, and creative industries.
11.Willingness to work evenings, weekends, and public holidays when required by exhibitions and events.
12.Candidates with social media operation experience in art galleries, museums, cultural and tourism industries are preferred; familiar with content trends of cultural accounts in the Greater Bay Area is a plus.
任职要求:
1.市场营销、传播学、新闻学、数字媒体或相关专业本科学历。
2.3-5年社交媒体、内容营销或数字传播相关工作经验。
3.对微信、小红书、微博、抖音、B站及其他主流社交媒体平台有深入了解。
4.优秀的中文文案撰写和沟通能力;具备良好的英文能力者优先。
5.能够独立创作、编辑和发布社交媒体内容。
6.具备基础摄影、视频拍摄及内容编辑技能。
7.熟练使用主流图像和视频编辑软件者优先。
8.具备较强的组织能力和细致入微的工作态度。
9.富有创造力,积极主动,能够同时管理多个项目。
10.对摄影、艺术、文化、生活方式及创意产业有浓厚兴趣。
11.愿意根据展览和活动需要在晚间、周末及公共假日工作。
12.有展览馆、博物馆、文旅行业社交媒体运营经验者优先;熟悉大湾区文化类账号内容趋势者更佳。
Marketing Performance Manager
数字营销绩效经理
POSITION SUMMARY:
1.The Digital Performance Manager is responsible for driving audience acquisition, conversion,and revenue growth through digital marketing, influencer marketing, 3rd party platform, paid media and performance analytics.
2.The role will manage digital campaigns, website performance, customer journey
optimization, audience targeting, and marketing reporting to ensure efficient use of
marketing investment and measurable business results.
3.Working closely with Marketing, Social Media, Membership, Events, Retail, F&B, and
external agencies, the Digital Performance Manager will support audience growth, ticketsales, membership acquisition, and visitor engagement through data-driven marketing strategies.
4.Focus on digital drainage, paid promotion and data operation for Fotografiska Shenzhen opening in the second half of 2026. Track full-cycle data of pre-opening warm-up and opening campaigns, continuously optimize digital strategies to boost ticket volume, membership conversion and overall operating revenue.
职位概述:
1.数字营销绩效经理负责通过数字营销、达人营销、第三方平台、付费媒体和绩效分析,推动受众获取、转化及收入增长。
2.该岗位将管理数字推广活动、网站/小程序表现、客户旅程优化、受众定向及营销报告,以确保营销投资的高效利用和可量化的业务成果。
3.数字营销绩效经理将与市场、社交媒体、会员、活动、零售、餐饮及外部机构紧密合作,通过数据驱动的营销策略,支持受众增长、门票销售、会员招募及访客互动。
4.聚焦Fotografiska深圳2026年下半年开幕的数字引流、付费推广及数据运营工作,追踪开幕预热及开幕活动的全周期数据,持续优化数字策略,以提升门票销量、会员转化率及整体运营收入。
MAIN RESPONSIBILITIES:
1.Digital Marketing & Performance Campaigns
-Develop and execute digital marketing campaigns across search, display, social media, programmatic, and other digital channels.
-Manage paid media campaigns to support exhibitions, public programs, membership, events, retail, and F&B initiatives.
-Monitor campaign performance and optimize targeting, creative, and media allocation to maximize ROI.
-Work with agencies and media partners to ensure effective campaign delivery.
-Develop audience acquisition strategies to increase visitation and engagement.
-Independently operate mainstream paid platforms including Xiaohongshu, Douyin, WeChat Moments and search engines, launch targeted delivery for core exhibitions and museum opening activities.
-Regularly summarize channel delivery data, sort out advantages and deficiencies of each plan, and put forward iterative optimization suggestions.
2.Influencer Strategy and Operations
-Develop the influencer strategy and methods.
-Create a network of KOL & KOC fitting the different requirements.
-Develop long-term collaboration with key content creators.
3.Manage 3rd party platforms
-Develop the strategy with key 3rd party platforms, including: Dianping and other relevant ticketing and event platforms.
-Develop combo and special promotional packages.
-Ensure our programs are present and visible in key event/what to do platforms.
4.Mini-program and Conversion Optimization
-Oversee mini-program performance and user experience from a marketing perspective.
-Monitor ticketing, membership, and campaign landing page performance.
-Identify opportunities to improve conversion rates and customer experience.
-Coordinate mini-program updates and campaign implementation with internal teams and external vendors.
-Ensure tracking systems and digital assets function effectively.
-Focus on optimizing the transaction path of ticket purchasing and membership activation in the official mini-program, reduce user loss in each link, and lift overall conversion efficiency.
5.Data Analytics & Reporting
-Develop and maintain digital marketing dashboards and performance reports.
-Track campaign performance, mini-program traffic, conversion rates, audience behavior, and customer acquisition costs.
-Analyze visitor journeys and marketing effectiveness across channels.
-Provide regular insights and recommendations to management.
-Support marketing planning through data analysis and forecasting.
-Compile digital operation data reports, and deliver special data analysis reports for major exhibitions and opening promotion activities.
6.Audience Development & Digital Growth
-Support audience development initiatives through digital acquisition strategies.
-Identify new audience segments and digital growth opportunities.
-Monitor market trends, consumer behavior, and competitive activity.
-Recommend new channels, platforms, and technologies that improve audience reach and performance.
-Support growth of visitation, membership, and customer engagement through digital channels.
-Analyze user portraits of online groups in the Greater Bay Area, explore emerging digital channels, expand online coverage, and tap potential visiting groups for the museum.
主要职责:
1.数字营销与绩效推广:
-在搜索、展示广告、社交媒体、程序化购买及其他数字渠道上制定并执行数字营销活动。
-管理付费媒体推广,以支持展览、公共项目、会员、活动、零售和餐饮等业务。
-监控活动表现,优化定向策略、创意素材和媒体投放分配,以最大化投资回报率。
-与代理公司及媒体合作伙伴协作,确保活动有效交付。
-制定受众获取策略,以提高到访量和参与度。
-独立运营小红书、抖音、微信朋友圈及搜索引擎等主流付费投放平台,针对核心展览及展览馆开幕活动开展定向投放。
-定期汇总各渠道投放数据,梳理各方案的优势与不足,提出迭代优化建议。
2.达人策略与运营:
-制定达人营销策略及方法论。
-建立符合不同需求的KOL与KOC资源网络。
-与核心内容创作者发展长期合作关系。
3.第三方平台管理:
-制定重点第三方平台策略,包括大众点评及其他相关票务和活动平台。
-开发组合票及特殊促销套餐。
-确保我们的项目在重点活动/周末去哪儿的平台上获得充分展示和可见度。
4.小程序与转化优化:
-从营销角度监督小程序表现和用户体验。
-监控票务、会员及活动落地页的表现。
-识别提升转化率和改善客户体验的机会。
-与内部团队及外部供应商协调小程序更新和活动落地执行。
-确保追踪系统和数字资产正常运行。
-聚焦优化官方小程序中购票和会员激活的交易路径,减少各环节的用户流失,提升整体转化效率。
5.数据分析与报告:
-建立并维护数字营销仪表盘和绩效报告。
-追踪活动表现、小程序流量、转化率、受众行为及客户获取成本。
-分析各渠道的访客旅程和营销效果。
-定期向管理层提供洞察和建议。
-通过数据分析和预测支持营销规划。
-编制数字运营数据报告,为重点展览和开幕推广活动提供专项数据分析报告。
6.受众拓展与数字增长:
-通过数字化获客策略支持受众拓展计划。
-识别新的受众细分群体和数字增长机会。
-监测市场趋势、消费者行为和竞品动态。
-推荐能够扩大受众覆盖和提升绩效的新渠道、平台和技术。
-通过数字渠道支持到访量、会员数和客户互动的增长。
-分析大湾区线上群体的用户画像,发掘新兴数字渠道,扩大线上覆盖范围,挖掘展览馆潜在到访群体。
QUALIFICATIONS:
1.Bachelor's degree in Marketing, Communications or a related field.
2.Minimum 3 years of experience in digital marketing, performance marketing, CRM, or related fields.
3.Proven experience managing paid media campaigns and digital marketing budgets.
4.Experience managing media agencies and digital vendors.
5.Strong analytical skills and ability to translate data into actionable business insights.
6.Proficiency in Excel and reporting/dashboard tools.
7.Familiar with mainstream third-party data statistics tools and advertising backend operation is preferred.
8.Excellent project management and organizational skills.
9.Strong communication skills in Mandarin Chinese and English.
10.Experience in museums, hospitality, tourism, retail, lifestyle, membership businesses, or consumer brands preferred.
11.Candidates with working experience in cultural venues, exhibition institutions, cultural & tourism industry performance marketing are highly preferred.
12.Passion for art, culture, lifestyle, and audience engagement.
13.Familiar with local digital marketing ecology and user characteristics in Shenzhen and the Greater Bay Area is a plus.
任职资格:
1.市场营销、传播学或相关专业本科学历。
2.至少3年数字营销、绩效营销、CRM或相关领域工作经验。
3.具备管理付费媒体活动和数字营销预算的成熟经验。
4.有管理媒体代理公司和数字供应商的经验。
5.较强的分析能力,能够将数据转化为可执行的业务洞察。
6.精通Excel及报告/仪表盘工具。
7.熟悉主流第三方数据统计工具及广告后台操作者优先。
8.出色的项目管理和组织协调能力。
9.良好的中英文沟通能力。
10.有展览馆、酒店旅游、零售、生活方式、会员业务或消费品牌经验者优先。
11.有文化场馆、展览机构、文旅行业效果营销工作经验者优先考虑。
12.对艺术、文化、生活方式和受众互动充满热情。
13.熟悉深圳及大湾区本地数字营销生态和用户特征者更佳。
Event and Partnership Manager
活动与合作伙伴关系经理
POSITION SUMMARY:
1.Focusing on bringing the most compelling and timely events in the market, the Event and Partnership Manager is entrepreneurial, commercially disciplined, and culturally connected.
2.Reporting to the General Manager, the Event and Partnership Manager is a highly visible role, consistently touring and hosting potential marquee partners and clients. Additionally, the role works with Marketing, Sales, Programming, Memberships and Exhibitions and additional property-level teams to ensure annual strategies and processes for event sales and event calendar compliment guest offerings and convert event clients into Members to meet the strategic growth goals of Fotografiska SZ.
Fotografiska’s team is lean and operates with a mindset of “no task is too small.” 3.The Event and Partnership Manager must expect to manage through ambiguity and will need to be ready to support all Fotografiska’s departments in meeting the needs of the museum.
职位摘要:
1.活动与合作伙伴关系经理需专注于将市场上最具吸引力和时效性的活动引入场馆,具备创业精神、商业纪律和文化人脉。
2.该职位向总经理汇报,是一个高度对外可见的岗位,需要持续带领潜在的重要合作伙伴和客户参观场馆。此外,该岗位需与市场、销售、内容策划、会员、展览及其他场馆级团队协作,确保活动销售及活动日历的年度策略和流程能够提升宾客体验,并将活动客户转化为会员,以实现Fotografiska深圳馆的战略增长目标。
3.Fotografiska的团队架构精简,秉持"事无大小"的工作理念。活动与合作伙伴关系经理需具备在模糊环境中管理的能力,并随时准备支持博物馆所有部门的需求。
MAIN RESPONSIBILITIES:
1.Solution oriented and taking pride in the details, the Event and Partnership Manager builds, delivers, and stewards the moments that define Fotografiska Guests, Members, and team – past, present, and future.
2.The role requires someone who is ready to:
-Regularly meet and collaborate with leadership to set quarterly and annual sales goals, determining changes to sales tactics or offerings in tandem
-Provide accurate forecasting of Event Sales to properly execute on strategic growth goals
-Grow revenue attached to private events, as well as associated revenue drawn from Membership and/or Programming (where applicable)
-Collaborate with other business units to create tailored strategic marketing plans, grow existing product offerings and introduce new product opportunities to meet or exceed annual sales targets; contribute to the development of a scalable Event Sales playbook which may be used at other properties
-Work with internal teams to create compelling sales tools including decks and proposals developing a narrative and establishing brand alignment for Fotografiska S Z and prospective partners
-The capacity to develop, lead and craft pitches for individual private event clients through to Fortune 500 companies
-Manage and develop the Event Sales pipeline — develop targeted prospect lists of potential partners, find appropriate contacts for each company, and work to qualify and convert leads from industry professionals to industry influencers
-Initial outreach to relevant partners to set up introductory meetings, calls, and tours
-Aggressive research of B2C and B2B experiential industry trends relevant to Event Sales
-Track prospects and reliably manage the sales process and events calendar using Salesforce and Tripleseat: update contacts, track correspondence, provide regular pipeline updates to accurately capture all sales and event activity, etc.
-Working with Event Production, Programming, F+B, and other property-level teams to establish profitable and competitive event offerings to meet clients' needs (staffing, tech, menus, etc.)
-Where Event Sales converges into Membership Sales, the Director works collaboratively with the Membership Development and Member Experience teams to ensure a seamless sales process and conversion
-Taking full responsibility for the success of Event Sales function at the aforementioned properties, the Director must demonstrate strength in working alongside a range of backgrounds, skills, and professionals - they must be as adept at working with hourly employees as they are with courting blue-chip clients
-Engage a standing network of culture makers, writers, digital producers, artists, and designers, as well as industry, agency, and vendor relationships for added success, strategic partnerships, and promotion of Fotografiska brand
-The Event and Partnership Manager may serve as either an individual contributor or with management input & approval, determine to grow a sales team
-Fotografiska is open to a variety of educational, professional, and training backgrounds in support of the role.
主要职责:
1.活动与合作伙伴关系经理以解决方案为导向,注重细节,负责构建、交付和管理那些定义Fotografiska宾客、会员及团队过去、现在和未来关键时刻的体验。
2.该岗位要求候选人能够:
-定期与领导层会面并协作,制定季度和年度销售目标,并同步调整销售策略或产品方案。
-提供准确的活动销售预测,以有效执行战略增长目标。
-提升私人活动的相关收入,以及由此带来的会员和/或内容策划相关的附加收入。
-与其他业务部门合作,制定针对性的战略营销计划,拓展现有产品并引入新产品机会,以达到或超越年度销售目标;参与制定可扩展的活动销售手册,可供其他场馆参考使用。
-与内部团队合作,创建有说服力的销售工具,包括演示文稿和方案书,为Fotografiska深圳馆和潜在合作伙伴建立叙事逻辑和品牌一致性。
-具备为从个人私人活动客户到财富500强企业客户开发、主导和撰写提案的能力。
-管理和拓展活动销售渠道——制定潜在合作伙伴的目标名单,寻找每家公司的合适联系人,并将行业专业人士和行业影响者转化为有效客户。
-主动联系相关合作伙伴,安排初次会议、电话沟通和场馆参观。
-积极研究B2C和B2B体验式行业趋势,并应用于活动销售。
-使用Salesforce和Tripleseat跟踪潜在客户并可靠管理销售流程和活动日历:更新联系人、追踪沟通记录、定期更新销售管道,以准确记录所有销售和活动信息。
-与活动制作、内容策划、餐饮及其他场馆级团队合作,建立具有竞争力和盈利能力的活动方案,以满足客户需求(人员配备、技术、菜单等)。
-在活动销售与会员销售交汇的环节,与会员发展和会员体验团队紧密协作,确保销售流程和客户转化的无缝衔接。
-对上述场馆的活动销售职能的成功负全责,需具备与不同背景、技能和专业的人员协作的能力——既能与基层员工良好配合,也能与顶级企业客户自如沟通。
-维护并拓展由文化创造者、作家、数字制作人、艺术家和设计师组成的长期人脉网络,以及行业、机构和供应商关系,以提升业绩、建立战略合作伙伴关系并推广Fotografiska品牌。
-活动与合作伙伴关系经理可作为独立贡献者,或在管理层意见和批准下,决定组建销售团队。
-Fotografiska对候选人的教育、专业和培训背景持开放态度。
REQUIREMENTS:
1.Education
-A college degree specializing in marketing, events management or equivalent qualification
2.Language
-Excellent communication skill in Mandarin and English verbal, listening and writing
3.Work Experience
-5+ years identifying, developing and managing full-cycle event and major programmatic sales
-Proven history of achieving (or exceeding) revenue targets set in conjunction with leadership and sales teams
4.Knowledge
-Good knowledge of Event Sales & Marketing
Knowledgeable in Microsoft Office365 Suite including PowerPoint and Excel.
-TripleSeat familiarity is a plus.
5.Skills
-Outstanding ability to converse with clients and members regarding Fotografiska events and our various programs and amenities.
-Possess experience in delivering all types of events with a strong focus on guest satisfaction in a fast-paced environment, ideally in a luxury/upscale event venue, and/or hospitality venue.
-Flexible and proactive, responding quickly and positively to changing environments.
-Efficient with Google Calendar/Docs/Outlook/Chrome.
-Possesses ability to successfully re-prioritize tasks in a moment's notice.
-Must always be a positive, sophisticated, and articulate ambassador of the Fotografiska brand
任职要求:
1.教育背景:
-市场营销、活动管理或相关专业的大学学位或同等资格认证。
2.语言能力:
-优秀的中文和英文沟通能力(口语、听力和书面)。
3.工作经验:
-5年以上识别、开发和全流程管理活动及大型项目销售的经验。
-有达成或超越与领导层和销售团队共同制定的收入目标的成功记录。
4.知识储备:
-熟悉活动销售与市场营销。
-熟练使用Microsoft Office365套件,包括PowerPoint和Excel。
-熟悉Tripleseat者优先。
5.技能要求:
-出色的沟通能力,能够就Fotografiska活动及各类项目和服务与客户及会员进行深入交流。
-具备在快节奏环境中成功交付各类活动的经验,并以宾客满意度为核心,优先考虑来自高端/奢华活动场馆或酒店业背景的候选人。
-灵活主动,能够快速积极地响应不断变化的环境。
-熟练使用Google日历/文档/Outlook/Chrome等工具。
-具备在短时间内重新调整任务优先级的能力。
-始终以积极、专业且表达清晰的方式,担任Fotografiska品牌的形象大使。
Programming Manager
活动策划经理
POSITION SUMMARY:
1.The Programming Manager is responsible for developing and delivering Fotografiska Shenzhen’s public programs and cultural experiences, including artist talks, workshops, educational activities, community programs, music programs, and special cultural events.
2.The role will manage the full programming cycle from concept development, artist and partner coordination, production planning, execution, and evaluation. Working closely with Exhibition, Marketing, Membership, Events, F&B, Retail, and Operations teams, the Programming Manager will create engaging experiences that increase visitor engagement and strengthen Fotografiska’s position as a leading cultural destination.
3.The role will support the launch and ongoing operation of Fotografiska Shenzhen by developing high-quality programs that connect art, photography, music, culture, and communities.
职位摘要:
1.活动策划经理负责策划并落地Fotografiska深圳馆的公共项目及文化体验,包括艺术家对谈、工作坊、教育活动、社区项目、音乐项目及特别文化活动。
2.该岗位将管理完整的项目策划周期,涵盖概念开发、艺术家及合作伙伴协调、制作规划、落地执行与效果评估。活动策划经理需与展览、市场、会员、活动、餐饮、零售及运营团队紧密协作,打造具有吸引力的体验内容,以提升访客参与度,并巩固Fotografiska作为领先文化目的地的品牌定位。
3.该岗位将支持Fotografiska深圳馆的开业筹备及持续运营,通过策划高质量的文化项目,将艺术、摄影、音乐、文化与社区有机联结。
MAIN RESPONSIBILITIES:
1.Programming Development & Planning:
-Develop and execute annual public programming plans aligned with Fotografiska’s brand vision and exhibition calendar.
-Create and manage programs including artist talks, workshops, performances, music events, educational activities, and cultural experiences.
-Develop creative concepts for audience engagement and special events.
-Identify new cultural trends, artists, creators, and partnership opportunities.
-Support the development of signature programs that enhance Fotografiska Shenzhen’s brand identity.
2.Artist, Music & Partner Management:
-Build and maintain relationships with artists, photographers, musicians, cultural institutions, creative communities, and external partners.
-Coordinate artist and performer engagement, including briefing, contracting, scheduling, and production requirements.
-Develop music programs including live performances, jazz nights, collaborations with musicians, and cultural events.
-Manage partnerships with external organizations, brands, and creative partners.
3.Program Production & Execution:
-Lead end-to-end project management including timelines, budgets, suppliers, production requirements, and operational coordination.
-Work closely with internal teams to ensure smooth delivery of programs and high-quality visitor experiences.
-Manage external vendors and production partners to ensure quality, cost control, and timely delivery.
-Conduct post-event reviews and provide recommendations for improvement.
4.Audience Engagement & Reporting:
-Develop programs that attract diverse audiences and encourage repeat visitation.
-Work with Marketing and Audience Development teams to maximize program reach and participation.
-Collect audience feedback and analyze program performance.
-Prepare programming reports, budgets, and performance summaries for management review.
主要职责:
1.活动策划与规划:
-根据Fotografiska的品牌愿景和展览日历,制定并执行年度公共项目计划。
-策划并管理各类活动,包括艺术家对谈、工作坊、演出、音乐活动、教育活动及文化体验。
-为观众参与和特别活动开发创意概念。
-捕捉新的文化趋势、艺术家、创作者及合作机会。
-支持开发标志性项目,以强化Fotografiska深圳馆的品牌形象。
2.艺术家、音乐人及合作伙伴管理:
-建立并维护与艺术家、摄影师、音乐人、文化机构、创意社群及外部合作伙伴的关系。
-协调艺术家和表演者的对接工作,包括需求沟通、合同签署、日程安排及制作要求。
-开发音乐类项目,包括现场演出、爵士之夜、与音乐人的合作项目及文化活动。
-管理与外部机构、品牌及创意伙伴的合作关系。
3.项目制作与落地:
-主导端到端的项目管理,包括时间表、预算、供应商、制作需求及运营协调。
-与内部团队紧密合作,确保项目顺利交付并提供高质量的访客体验。
-管理外部供应商和制作合作伙伴,确保质量、成本控制及按时交付。
-进行项目后评估,并提供改进建议。
4.观众参与与报告:
-策划能够吸引多元化受众并鼓励重复到访的项目。
-与市场和观众拓展团队合作,最大化项目的影响力和参与度。
-收集观众反馈并分析项目表现。
-准备项目报告、预算及绩效总结,供管理层审阅。
Qualifications:
1.Bachelor’s degree or above in Arts Management, Cultural Studies, Museum Studies, Communications, Marketing, or related fields.
2.Minimum 5 years of experience in cultural programming, museums, galleries, festivals, music events, entertainment, hospitality, or related industries.
3.Proven experience in planning and executing cultural events, public programs, or audience engagement initiatives.
4.Experience managing artists, performers, cultural partners, and external suppliers.
5.Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
6.Good understanding of contemporary art, photography, music, and cultural trends.
7.Strong communication skills in Mandarin and English.
8.Experience in museums, cultural venues, lifestyle brands, hospitality, or entertainment industries preferred.
9.Passion for art, culture, music, and creating meaningful audience experiences.
10.Familiarity with Shenzhen and Greater Bay Area cultural ecosystems is a plus.
任职资格:
1.艺术管理、文化研究、博物馆学、传播学、市场营销或相关专业本科及以上学历。
2.5年以上文化项目策划、博物馆、美术馆、艺术节、音乐活动、娱乐、酒店或相关行业经验。
3.有策划和执行文化活动、公共项目或观众参与项目的实践经验。
4.具备与艺术家、表演者、文化合作伙伴及外部供应商合作的管理经验。
5.较强的项目管理和组织能力,能够同时管理多个项目。
6.对当代艺术、摄影、音乐及文化趋势有良好的理解。
7.优秀的中文和英文沟通能力。
8.有博物馆、文化场馆、生活方式品牌、酒店或娱乐行业经验者优先。
9.对艺术、文化、音乐及创造有意义的观众体验充满热情。
10.熟悉深圳及大湾区文化生态者优先。
Retail & Front Desk Manager
零售与前台经理
POSITION SUMMARY:
The Retail and Front Desk Manager oversees the full guest-facing experience at Fotografiska Shenzhen, spanning both the retail concept store and the museum front desk operations. This role ensures that every visitor's journey—from arrival and ticketing to shopping and departure—is seamless, welcoming, and memorable. The Manager leads integrated retail and front-of-house teams, drives commercial performance, and upholds the brand's high standards for service, aesthetics, and operational excellence.
岗位概述:
零售与前台经理负责统筹Fotografiska深圳馆面向宾客的全流程体验,涵盖零售概念店与博物馆前台两大业务板块。该职位确保每位访客从抵达、购票、购物到离场的全程体验无缝顺畅、宾至如归且令人难忘。经理需领导零售与前台一体化团队,推动商业绩效,并维护品牌在服务、美学及运营卓越方面的高标准。
MAIN RESPONSIBILITIES:
1.Retail Store Management:
-Lead the retail concept store operations, including daily store opening/closing, staff scheduling, visual merchandising, and cash/POS management.
-Source and curate a distinctive product mix that reflects Fotografiska's brand values, exhibition themes, and the unique character of Shenzhen as a design and innovation hub.
-Manage assortment across categories including photography books, prints, homeware, accessories, stationery, gadgets.
-Drive exclusive collaborations and limited-edition drops with local designers and artists in the Greater Bay Area, aligned with the exhibition calendar.
-Coordinate with the global Fotografiska purchasing team on branded merchandise and contribute to new product development for the wider network.
-Develop consignment partnerships to test new products and manage inventory risk.
-Maintain rigorous inventory control, conduct regular stocktakes, and implement loss-prevention measures.
-Implement visual merchandising, window display, and in-store activation strategies that are highly Instagrammable and WeChat/Social Media friendly.
2.Front Desk & Guest Operations Management
-Oversee the daily operations of the museum front desk, including ticketing, membership sign-ups, visitor inquiries, and general guest services.
-Ensure a warm, efficient, and professional check-in process that sets the tone for the entire museum experience.
-Develop and implement front desk standard operating procedures (SOPs), including crowd flow management, queue handling, and emergency response protocols.
-Manage ticketing systems and POS terminals at the front desk, ensuring accuracy and efficiency in all transactions.
-Coordinate with the Programming and Exhibitions teams to communicate daily schedules, exhibition highlights, and special events to front desk staff for guest briefings.
-Monitor guest feedback and satisfaction metrics, proactively addressing issues and continuously improving service quality.
-Train front desk associates on customer service excellence, product knowledge (retail), and museum information to enable cross-functional support when needed.
3.Team Leadership & Cross-Functional Collaboration:
-Recruit, train, develop, and supervise an integrated team of retail and front desk staff, fostering a guest-first, open, and friendly culture that embodies Fotografiska's values.
-Create cross-training programs to enable team members to support both retail and front desk functions during peak hours or special events.
-Work closely with Operations, Exhibitions, F&B, and Marketing teams to ensure cohesive guest journey planning and execution.
-Partner with the Finance team to establish and manage budgets, track revenue, analyze sales data, and forecast performance for both retail and ticketing channels.
-Prepare regular reports on sales, visitor numbers, guest satisfaction, and inventory status for senior management.
主要职责:
1.零售店铺管理:
-领导零售概念店的日常运营,包括开门/闭店流程、员工排班、视觉陈列、收银及POS系统管理。
-策划并甄选具有独特风格的产品组合,既要体现Fotografiska的品牌价值与展览主题,也要反映深圳作为设计与创新之城的独特气质。
-管理多品类商品组合,涵盖摄影书籍、限量印品、家居用品、配饰、文具、数码潮品。
-结合展览排期,推动与大湾区本地设计师及艺术家的独家联名合作及限量发售。
-与Fotografiska全球采购团队就品牌衍生品进行协调,并为全球网络的新品开发提供建议。
-发展寄售合作伙伴关系,以测试新品并管控库存风险。
-执行严格的库存管控,定期盘点,并落实防损措施。
-实施具有高度“打卡属性”且适合微信/社交媒体传播的视觉陈列、橱窗展示及店内活动策略。
2.前台运营管理:
-监管博物馆前台的日常运营,包括票务、会员注册、访客咨询及综合宾客服务。
-确保以热情、高效、专业的方式完成入场核验,为整段博物馆体验奠定基调。
-制定并实施前台标准作业程序(SOP),涵盖客流引导、排队管理和应急响应方案。
-管理前台的票务系统及POS终端,确保所有交易的准确性与效率。
-与内容策划及展览团队协调,将每日日程、展览亮点及特别活动信息传达给前台员工,以便向宾客进行介绍。
-监测访客反馈及满意度指标,主动解决问题并持续改善服务质量。
-对前台员工进行客户服务标准、产品知识(零售)及博物馆信息的培训,使其在需要时具备跨岗位支持的能力。
3.团队领导与跨部门协作:
-招募、培训、培养并管理零售与前台一体化团队,营造以宾客为先、开放友善且体现Fotografiska价值观的团队文化。
-制定交叉培训计划,使团队成员能够在高峰时段或特别活动期间同时支援零售和前台工作。
-与运营、展览、餐饮及市场团队紧密合作,确保宾客动线规划与执行的全流程协同。
-与财务团队合作,制定并管理预算、追踪营收、分析销售数据,并对零售和票务渠道进行业绩预测。
-定期向高级管理层提交关于销售业绩、访客人数、宾客满意度及库存状况的报告。
REQUIREMENTS:
1.Minimum 3–5 years of retail management or merchandising experience, ideally within concept stores, multi-brand lifestyle retail, museum stores, premium boutiques, or high-end hospitality retail.
2.Proven track record in buying, sourcing, and assortment planning, with a strong ability to identify trending products and commercial opportunities that appeal to young, design-conscious consumers.
3.Deep understanding of Gen Z and millennial shopping behaviors, particularly in China—what drives their purchase decisions, how they engage with brands, and what makes a retail experience "social-media-worthy."
4.Experience in visual merchandising, window display, and in-store activation strategies that enhance brand image.
5.Hands-on experience with inventory management, stock control, loss prevention, and sales data analysis to maximize profitability.
6.Strong commercial acumen, with the ability to manage P&L, budgets, forecasting, and reporting in partnership with Finance.
7.Proven people management skills—able to recruit, train, mentor, and motivate a small retail team in a fast-paced, guest-centric environment.
8.Front desk or guest service operations experience is a plus—experience with ticketing systems, visitor flow management, or front-of-house supervision in museums, galleries, or premium hospitality settings is highly desirable, as this role oversees an integrated retail and front-desk team.
9.Fluent in both English and Mandarin, with excellent communication and negotiation skills for working with local designers, brand partners, and cross-functional internal teams.
10.Self-starter, highly autonomous, hands-on, and accountable for results—thinking like a small business owner who is agile, customer-driven, and commercially focused.
11.Familiarity with the Shenzhen and Greater Bay Area retail landscape, local design scene, and consumer trends is a strong advantage.
任职要求:
1.具备3-5年以上零售管理或商品企划经验,优先考虑来自概念店、多品牌生活方式零售、博物馆商店、精品店或高端酒店业零售背景的候选人。
2.拥有成熟的采购、选品及品类规划能力,善于发现潮流产品和商业机会,能够吸引年轻且具有设计意识的消费群体。
3.深入了解中国市场中Z世代和千禧一代的消费行为——驱动其购买决策的因素、与品牌互动的方式,以及什么样的零售体验具有“社交媒体传播力”。
4.具备视觉陈列、橱窗展示及店内活动策略的实操经验,能够提升品牌形象。
5.具备库存管理、库存控制、防损及销售数据分析的实操能力,以最大化利润。
6.拥有敏锐的商业意识,能够与财务部门协作管理损益、预算、预测及报告。
7.具备成熟的团队管理能力——能够在快节奏、以宾客为中心的环境中招募、培训、指导和激励小型零售团队。
8.具备前台或宾客服务运营经验者优先——拥有博物馆、美术馆或高端酒店业中票务系统、客流管理或前台监管经验者尤佳,因为本职位需统筹管理零售与前台一体化团队。
9.中英文流利,具备出色的沟通与谈判能力,能够与本地设计师、品牌合作伙伴及跨职能内部团队高效协作。
10具有主动性和高度自主性,亲力亲为,对结果负责——具备小型企业主思维,灵活敏捷、以客户为导向且以商业结果为核心。
11.熟悉深圳及大湾区零售业态、本地设计生态及消费趋势者将获优先考虑。
原文来源: 点击查看官方公告原文