Brand Marketing Director(J10512)

职位描述

1.Develop and drive global or regional brand strategies to ensure market leadership and long-term sustainable growth.

2.Define and reinforce the brand’s core values, positioning, and vision, ensuring consistent brand communication aligned with market needs and company objectives.

3.Design and execute multi-channel integrated marketing campaigns, including advertising, PR, digital marketing, content creation, and consumer engagement, to enhance brand competitiveness and loyalty.

4.Analyze market trends, consumer behavior, and competitive dynamics to identify growth opportunities and translate them into actionable plans.

5.Lead the brand management team, foster talent development, and collaborate closely with sales, supply chain, R&D, and external partners to execute brand strategies effectively.

6.Oversee brand budget allocation and management, optimize ROI, and ensure the efficient execution of marketing initiatives to achieve key brand and financial KPIs.

任职要求

1.Bachelor’s degree or higher in Marketing, Business Administration, Economics, or a related field (basic proficiency in Mandarin is a plus).

2.Over 8 years of experience in brand management or marketing, with a background in the FMCG industry and a minimum of 5 years in team leadership.

3.Strong expertise in brand building and market operations, with the ability to develop and implement long-term brand strategies.

4.Proficient in market data analysis and monitoring tools, leveraging data-driven decision-making to optimize brand performance continuously.

5.Sharp market insights and a deep understanding of consumer behavior, with the ability to lead innovative branding and marketing projects.

6.Excellent communication and collaboration skills to coordinate cross-functional teams and external partners effectively. Open to international travel.