[Publishing Center] Games User Researcher

职位描述

Responsibilities:

- Support HQ and regional publishing teams by conducting qualitative and quantitative user research across Southeast Asia. Translate research findings into actionable insights that support publishing and product decisions.

- Deepen the understanding of local markets and players for both HQ business teams and the user research team, providing audience- and market-level insights from time to time.

- Collaborate cross-functionally with data analytics, user operations, and other teams to integrate resources and drive the implementation of research findings.

- Organize and execute offline qualitative research projects across the region, controlling the research process and execution quality — including research design, plan delivery, and handling contingencies during fieldwork.

- Expand existing recruitment channels, integrate player contact information both inside and outside the game, and optimize existing recruitment mechanisms.

- Maintain and expand overseas vendor resources.

任职要求

Requirements:

- Bachelor's degree or above in Psychology, Social Science, Marketing, or a related field.

- 1–3 years of experience in user research / market research, having independently led or deeply contributed to end-to-end qualitative and quantitative projects; experience in games or internet-related categories is a plus.

- Strong qualitative interviewing skills — able to independently design discussion guides, moderate sessions, and probe deeply; also proficient in quantitative methods such as surveys and data analysis.

- Strong execution ability and self-drive — able to proactively push research execution through to delivery and independently resolve issues along the way, without relying on frequent instruction or supervision.

- Hands-on experience and ability in applying AI to real work — e.g., using AI for interview transcription and coding, qualitative data analysis, report drafting, and translation — and continuously explores AI applications across the research workflow.

- Good communication skills, able to work with business stakeholders independently, align on needs, and drive the implementation of research results.

- Proficient in both Mandarin and English. Mandarin is required for daily communication, while English is used for interviews and cross-functional collaboration. Able to prepare reports and documentation in either Chinese or English. Strongly preferred: Proficiency in at least one Southeast Asian language (Indonesian, Malay, or Filipino/Tagalog), with the ability to independently conduct qualitative interviews in that language.

- Passionate about games with hands-on gaming experience, especially MOBA titles. Able to understand player behavior from both a researcher and player perspective.

- Comfortable with regular business travel across Southeast Asia.