Event Marketing Manager

职位描述

Key Responsibilities

1. Event Strategy & Planning

• Develop and own the U.S. event marketing strategy and calendar aligned with business objectives and product initiatives

• Plan and manage a diverse mix of events, including industry events, owned experiences, partner activations, and touring/mobile formats

• Define success metrics and track performance across lead generation, brand awareness, and business impact

• Conduct post-event analysis and continuously optimize strategy and ROI

• Manage event budgets to ensure efficient and effective allocation of resources

⸻

2. End-to-End Event Execution

• Lead full-cycle event execution, including venue sourcing, contract negotiation, booth design, logistics, and on-site coordination

• Serve as the on-site lead for key events, ensuring seamless execution and high-quality delivery

• Build and maintain detailed project plans, timelines, and run-of-show documentation

• Manage external vendors, agencies, and contractors

⸻

3. Experience & Activation Design

• Design engaging, interactive event experiences that go beyond traditional formats

• Develop hands-on activations, live demonstrations, and immersive brand interactions

• Partner with internal teams to drive pre-event promotion and post-event engagement

• Identify opportunities to capture compelling content, customer stories, and user-generated content

⸻

4. Lead Generation & Sales Alignment

• Collaborate closely with sales and business development teams to drive high-quality lead generation

• Ensure effective lead capture, qualification, and handoff processes

• Support conversion by aligning event strategy with broader revenue goals

⸻

5. Partnership & Stakeholder Management

• Build and manage relationships with key partners, including retailers, community organizations, and industry groups

• Collaborate cross-functionally with marketing, sales, product, and global teams to ensure alignment

• Identify and execute co-marketing and sponsorship opportunities

⸻

6. Community Building & Engagement

• Support the development of a strong and engaged user and creator community through events

• Drive participation, advocacy, and long-term engagement

• Help turn event interactions into ongoing relationships

⸻

7. Content & Amplification

• Work with content and PR teams to maximize the reach and impact of events

• Ensure events are leveraged for storytelling, social media, and brand building

• Contribute to the creation of scalable content assets from event activations

任职要求

Qualifications

Must-Have

• 4+ years of experience in event marketing (B2C or B2B), preferably in tech, consumer products, or related industries

• Proven experience managing events of varying sizes and formats

• Strong project management and organizational skills with attention to detail

• Experience managing budgets and negotiating with vendors

• Excellent communication and interpersonal skills

• Ability to manage multiple projects in a fast-paced environment

• Willingness to travel up to 30%

⸻

Nice-to-Have

• Experience with mobile activations, roadshows, or touring event formats

• Background in creator, maker, or community-driven ecosystems

• Familiarity with content marketing and social media amplification

• Passion for hands-on experiences, creativity, or emerging technologies

⸻

Success in This Role Looks Like

• Consistently delivering high-quality, impactful events

• Driving measurable business outcomes through event programs

• Creating memorable brand experiences that resonate with audiences

• Building strong partnerships and community engagement

• Continuously improving efficiency, scalability, and ROI of events