Sr. Sales Manager

职位描述

1. Develop and execute a comprehensive sales strategy for Germany, defining targets, channel focus, and growth initiatives to achieve annual revenue, market share, and profitability goals.

2. Lead, manage, and develop a high-performing sales team (including regional sales managers, account executives, and sales support staff), providing coaching, training, and performance feedback to drive accountability and engagement.

3. Oversee all sales channels in Germany, including direct sales, distribution partners, resellers, e-commerce platforms, and retail accounts, optimizing channel mix for maximum reach and efficiency.

4. Build and maintain strategic relationships with key clients (enterprise customers, large retailers, distributors) and senior stakeholders, identifying upsell/cross-sell opportunities and ensuring long-term customer loyalty.

5. Analyze sales performance data, market trends, and competitor activities in Germany to identify gaps, adjust strategies, and seize growth opportunities (e.g., new market segments, product expansions).

6. Collaborate with cross-functional teams (marketing, product, supply chain, finance) to align sales initiatives with localized marketing campaigns, new product launches, and inventory planning for the German market.

7. Manage the German sales budget, forecast sales performance, control costs, and ensure ROI on sales investments (e.g., partner incentives, sales tools, team resources).

8. Ensure full compliance with German business regulations, data privacy laws (GDPR), labor laws, and company policies, mitigating legal and operational risks.

9. Represent the company in key industry events, trade shows, and business forums in Germany to enhance brand visibility and network with potential partners.

10. Provide regular sales reports and strategic insights to EMEA leadership, including performance against targets, market dynamics, and recommendations for regional strategy adjustments.

任职要求

1. Bachelor’s degree or higher in Business Administration, Sales Management, Marketing, or a related field (MBA is a plus).

2. 7-10 years of proven sales leadership experience in Germany, preferably in consumer electronics, technology, storage solutions, or B2B/B2C sales (experience with global brands and EMEA regional exposure is highly desirable).

3. Deep understanding of the German sales ecosystem (B2B/B2C channels, distribution networks, customer behavior, and regional market differences).

4. Fluent in German (native or near-native) and English (business proficiency) – both written and spoken.

5. Strong leadership and team management skills, with a track record of building and developing high-performing sales teams and driving measurable revenue growth.

6. Excellent strategic thinking, analytical capabilities, and decision-making skills, with the ability to translate market insights into actionable sales plans.

7. Proven expertise in client relationship management, negotiation, and contract closure with enterprise-level clients and key partners.

8. Proficiency in sales management tools (CRM systems, sales analytics platforms, forecasting software) and Microsoft Office Suite.

9. Comprehensive knowledge of German business regulations, GDPR, and industry-specific compliance requirements.

10. Ability to thrive in a fast-paced, dynamic environment, adapt to changing market conditions, and travel within Germany (and occasionally Europe) as needed.