Event & Marketing Manager-Mexico

职位描述

Responsibilities:

1. PR Strategy & Brand Reputation

Build XPENG’s public image in Mexico focusing on EV technology, intelligence, and safety.

Align communication messages between Mexico subsidiary and HQ.

Manage long-term reputation programs.

2. Media Relations (Automotive Focus)

Develop strong relationships with automotive, technology, business, and mainstream media.

Organize test-drive events, media briefings, interviews, and product technology sessions.

Coordinate execution with the distributor and agencies.

3. Crisis & Public Opinion Management

Monitor EV-related public opinion including safety, charging, and autonomous driving.

Lead local crisis response and collaborate with HQ.

4. Content Management

Prepare press releases, Q&A, statements, and technical content.

Review all communication materials to ensure brand consistency and compliance.

Event & External Communication Support

Plan PR events, media days, and technology showcases.

Manage media coverage and PR KPIs.

5. Marketing Administration

Coordinate full-cycle administrative logistics for marketing campaigns, offline events and brand activities, including budget application, venue & vendor coordination, and promotional material preparation, to ensure on-schedule and compliant execution.

任职要求

Job Requirements

1. Bachelor's degree or above, major in Communication, Journalism, Marketing or related fields.

2. At least 5 years of experience in marketing communication, public relations or media, with an automotive industry background required

3. Excellent English writing and communication skills; Portuguese background is preferred

4. Familiar with the operation of traditional media and social media, able to keenly capture new media trends

5. Excellent team collaboration and cross-departmental communication skills, able to efficiently handle complex tasks in a high-intensity work environment

6. Good crisis management experience and emergency response capabilities