Public Relations (PR) Manager (South East Asia)

职位描述

Key Responsibilities

Media Relations & Press Management

- Develop and maintain strong relationships with automotive media, journalists, influencers, and key industry stakeholders in Malaysia.

- Manage all press-related activities including press releases, media briefings, interviews, and press events.

- Coordinate media test drives, product launches, and automotive exhibitions coverage.

- Ensure consistent and professional brand messaging across all media channels.

Corporate & Brand Communications

- Develop and execute corporate communication strategies aligned with company brand direction and product positioning.

- Prepare and distribute press materials including press releases, corporate announcements, and product communication content.

- Ensure brand tone, messaging, and public communication are consistent and aligned with headquarters strategy.

- Support brand storytelling and reputation building in the Malaysian market.

Product PR & Launch Support

- Lead PR activities for new vehicle launches, including press preview events, media test drives, and launch coverage.

- Work closely with Product Marketing, Sales, and Marketing teams to ensure effective product communication.

- Translate technical product features into clear, compelling media and consumer messages.

- Ensure strong media visibility and positive coverage for new products and campaigns.

Crisis Communication & Reputation Management

- Handle crisis communication situations in a timely and professional manner.

- Monitor media coverage, public sentiment, and potential reputational risks.

- Develop and implement communication strategies to mitigate negative publicity.

- Coordinate closely with headquarters for crisis response alignment when required.

Event & Stakeholder Management

- Support major brand events, auto shows, roadshows, and corporate activities from a PR perspective.

- Manage media attendance, press kits, event messaging, and post-event coverage.

- Build and maintain relationships with automotive associations, industry bodies, and key opinion leaders (KOLs).

Market Insight & Reporting

- Monitor automotive industry trends, competitor PR activities, and media landscape in Malaysia.

- Provide regular reports on media coverage performance, brand perception, and competitor communication strategies.

- Share local market insights and recommendations with headquarters and regional teams.

任职要求

Qualifications & Requirements

- Malaysian citizen (mandatory), preferably Malay or Malaysian Chinese with strong local market understanding.

- Bachelor’s degree or above in Communications, Public Relations, Journalism, Marketing, or related fields.

- Minimum 5–8 years of PR experience in the automotive industry in Malaysia.

- Strong established network within Malaysian automotive media and press community is required.

- Proven experience in automotive product launches, media test drives, and press event management.

- Strong writing, communication, and presentation skills in English; Bahasa Malaysia is required. Mandarin is an advantage.

- Experience handling corporate communications and crisis management in a corporate environment.

- Ability to work in a fast-paced, cross-functional, and multinational (China HQ) environment.

- Familiarity with Chinese automotive OEM culture and reporting structure is an advantage.

- Willing to travel locally for events and media engagements.

Office：XPeng Showroom HQ Glenmarie（General Agent-Bermaz’s office）

5, Jalan Pelukis U1/46, Kawasan Perindustrian Temasya, 40150 Shah Alam, Selangor