Retail Marketing Executive/ Senior Executive (South East Asia)

职位描述

Key Responsibilities

Retail Marketing Execution

- Execute retail marketing campaigns to drive showroom traffic, test drives, and customer inquiries across Malaysia dealer network.

- Support implementation of national and regional retail promotion plans at dealership level.

- Coordinate retail campaign rollout to ensure consistent execution across all dealers.

Dealer Marketing Support

- Work closely with dealers to support local marketing activities, including showroom promotions, in-store events, and weekend campaigns.

- Provide retail marketing materials such as posters, POSM, digital assets, and promotional toolkits to dealers.

- Ensure dealers follow brand guidelines and retail marketing standards.

- Support underperforming dealers with targeted retail activation plans.

Lead Generation & Conversion Support

- Support retail lead generation initiatives through online-to-offline (O2O) campaigns.

- Work with digital marketing team to ensure leads are properly distributed to dealers.

- Monitor dealer follow-up performance and support improvement initiatives for lead conversion.

- Track retail campaign effectiveness in terms of inquiries, test drives, and sales conversion.

Local Market Activation

- Plan and execute local retail activation activities such as roadshows, mall events, pop-up displays, and weekend sales campaigns.

- Support new model launches at dealership level with retail-focused activation programs.

- Coordinate event logistics, materials, and on-ground execution with dealers and vendors.

Retail Performance Monitoring

- Monitor retail performance metrics including showroom traffic, test drive rates, and retail sales performance.

- Analyze basic retail campaign effectiveness and provide feedback for optimization.

- Identify opportunities to improve retail execution at dealer level.

Cross-functional Coordination

- Work closely with Sales, Product Marketing, Digital Marketing, PR, and Dealer Network teams to support retail execution.

- Coordinate with external agencies and vendors for retail campaign materials and event execution.

- Support headquarters and local teams in aligning retail marketing strategies with business objectives.

任职要求

Qualifications & Requirements

- Bachelor’s degree or Diploma in Marketing, Business Administration, Automotive Management, or related fields.

- Minimum 3–5 years of experience in automotive retail marketing, dealer marketing, or sales support roles.

- Strong understanding of dealership operations and automotive retail environment in Malaysia.

- Experience in planning and executing retail campaigns, showroom promotions, or automotive events.

- Strong coordination, communication, and execution skills.

- Basic understanding of lead management and retail conversion processes.

- Ability to work under pressure and manage multiple dealer accounts simultaneously.

- Fluent in English; Bahasa Malaysia is required. Mandarin is an advantage.

- Willing to travel frequently within Malaysia.

Office：XPeng Showroom HQ Glenmarie（General Agent-Bermaz’s office）

5, Jalan Pelukis U1/46, Kawasan Perindustrian Temasya, 40150 Shah Alam, Selangor