PC Publishing & PR Manager - Games

职位描述

About the Team

ONE Studio, with teams in Shenzhen, Beijing, and Shanghai, oversees the distribution and long-term operation of ByteDance’s self-developed and licensed games in China and abroad. Our portfolio includes titles such as MARVEL SNAP, Ragnarok X: Next Generation, The Legend of Hei Shan, and Core Crystal. By bringing together creative excellence and operational expertise, ONE Studio delivers engaging gaming experiences that inspire joy for players worldwide.

- Develop and execute media strategy for PC games and brand-oriented mobile games in the European and North American markets

- Manage connections with mainstream gaming media; proactively understand editors’ preferences; tailor communication strategies based on game attributes; conduct targeted pitching to secure more media coverage opportunities.

- Strategize collaboration with globally influential gaming exhibitions (especially in Europe and North America); understand the publishing value and costs of exhibitions for the assigned game genres; evaluate ROI; coordinate with vendors to execute respective exhibition participation.

- Lead general publishing processes across major gaming platforms (Steam, PlayStation, Xbox, etc.); drive exposure opportunities through business partnerships and platform operations.

任职要求

Minimum Qualifications

- 5+ years of PR experience in gaming or other related industries.

- Strong media network across multiple gaming platforms and deep understanding of media landscapes.

- Excellent communication and relationship management skills.

- Cross-functional collaboration experience (social media, community, PR, etc.)

- Deep involvement in the gaming industry; familiar with PC and major-brand gamer communities and gaming culture.