Marketing Campaign Strategy Manager

任职要求

<p>Responsibilities：</p><ul><li>Conduct in-depth qualitative market research to identify trends, opportunities, and competitive dynamics.</li><li>Evaluate new initiatives and strategic opportunities to drive business growth and enhance market positioning.</li><li>Lead and manage key projects, ensuring timely delivery and alignment with organizational goals.</li><li>Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion.</li><li>Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts</li><li>Reporting on campaign progress and making adjustments to ensure their success.</li><li>Continuously assess and report on the results of campaigns and implement improvements where necessary.</li></ul><p><br></p><p>Requirements：</p><ul><li>Master degree or 5 years’ working experience or above.</li><li>Excellent written and oral language skills in both English and Mandarin</li><li>Proficient in managing event operations for at least a million users. Successful order growth case in campaign planning</li><li>Possess strong abilities in market analysis, marketing, planning, promotion, negotiation, communication, coordination, and problem-solving, with ability to multi-task and manage simultaneous deadlines</li><li>Strong rational and logical thinking</li><li>Proactive in detecting growth opportunities and pain points and be able to push things forward</li><li>Experience in e-commerce platform or travel industry is highly preferred</li></ul>