C端产品经理（地图方向）C-end Product Manager (Map Direction)

任职要求

<p><strong>岗位职责</strong></p><ol><li>产品规划与创新： 负责旅游地图核心功能（如地图信息展示及推荐、地图与资源/收藏/加入行程、地图搜索筛选等结合）的规划与设计，持续探索产品创新点以实现用户增长和留存。</li><li>用户价值挖掘： 深入理解自由行用户、背包客、自驾游等核心用户在陌生环境下的探索和决策需求，将需求转化为清晰的产品方案和极致的用户体验。</li><li>数据驱动决策： 建立并监控产品数据指标体系，通过深度数据分析（如功能渗透率、线路规划成功率、POI点击热力图等）洞察用户行为，指导产品迭代方向。</li><li>全流程项目管理： 独立负责产品功能的PRD撰写、原型设计，并驱动UI、开发、测试团队高效协作，确保产品从概念到上线的高质量交付。</li><li>跨职能协同： 与运营、市场、数据及商务团队紧密合作，整合内外部资源，共同实现产品的商业价值和用户价值。</li></ol><p><strong>任职要求</strong></p><ol><li>本科及以上学历，3年以上互联网C端产品经验，有地图、导航、OTA、LBS服务或工具类产品经验者优先。</li><li>深度旅游爱好者，对旅游行业有深刻的理解和热情，亲身经历过旅行中地图使用的各种痛点。</li><li>强烈的创新意识和驱动能力，认可创新是增长与留存的核心引擎，并能提出具前瞻性和落地性的产品方案。</li><li>出色的用户思维和同理心，能精准把握用户场景，对用户体验有极高的追求。</li><li>强大的数据分析能力，熟练使用SQL、Tableau等数据分析工具，能独立进行数据提取、分析和洞察，并以此驱动决策。</li><li>逻辑清晰，沟通能力强，具备出色的项目管理和团队协作能力。</li></ol><p><strong>Job Responsibilities</strong></p><ol><li>Product Planning and Innovation: Responsible for the planning and design of the core functions of the travel map (such as map information display and recommendation, integration of the map with resources/favorites/add to itinerary, map search and filtering, etc.), and continuously exploring product innovation points to achieve user growth and retention. </li><li>User Value Mining: Deeply understand the exploration and decision-making needs of core users such as independent travelers, backpackers, and self-driving tourists in unfamiliar environments, and transform these needs into clear product solutions and ultimate User Experience.</li><li>Data-driven decision-making: Establish and monitor the product data indicator system, gain insights into user behavior through in-depth data analysis (such as feature penetration rate, route planning success rate, POI click heat map, etc.), and guide the direction of product iteration.</li><li>Full-process project management: Independently responsible for writing the PRD and designing prototypes for product features, and driving efficient collaboration among UI, development, and testing teams to ensure high-quality delivery of the product from concept to launch.</li><li>Cross-functional collaboration: Collaborate closely with operations, marketing, data, and business teams to integrate internal and external resources and jointly achieve the commercial and user value of the product.</li></ol><p><strong>Job Requirements</strong></p><ol><li>Bachelor's degree or above, with more than 3 years of experience in Internet C-end products, and those with experience in map, navigation, OTA, LBS services, or tool products are preferred. </li><li>A deep travel enthusiast, with profound understanding and passion for the travel industry, has personally experienced various pain points in using maps during travel. </li><li>Strong innovative awareness and driving ability, recognizing that innovation is the core engine of growth and retention, and capable of proposing forward-looking and implementable product solutions.</li><li>Excellent user thinking and empathy, can accurately grasp user scenarios, and have extremely high pursuit of User Experience. </li><li>Strong data analysis capabilities, proficient in using data analysis tools such as SQL and Tableau, able to independently perform data extraction, analysis, and insights, and drive decision-making based on this.</li><li>Logical thinking, strong communication skills, and excellent project management and teamwork capabilities.</li></ol>