Performance Marketing Growth Manager

任职要求

<p>职位描述</p><p>1. 协同链路与机制建立</p><ul><li>牵头中大型Campaign的跨部门协作机制，聚合regional BU、中台、渠道投放、创意组，建立需求收集—创意产出—素材上架—投放—数据回传—复盘迭代的闭环。</li><li>明确里程碑、交付物与节奏（周/双周/项目里程碑）。选取重点项目建立联合计划，在“不增加渠道负担”的原则下支持渠道KPI达成。</li><li>数据与对齐，统一指标口径与看板（如CPI, ROAS等），开展定期对齐与项目复盘，形成问题清单与改进闭环。</li></ul><p>2. Evergreen Campaign 素材管理</p><ul><li>梳理与渠道方配合的全流程链路，建立Evergreen素材更新迭代周期表（上新节奏、版本控制、淘汰标准、归档与复用），按渠道×国家细化素材包与有效风格指南，明确合规与品牌规范。</li><li>组织常态化A/B测试与快速试错，定期淘汰低效素材，沉淀最佳实践与复用模板。</li></ul><p>3. 与产品，研发等部门协作，利用AI提升素材质量与效率</p><ul><li>从高效广告中批量化提取创意因子，建立特征库并在不同主题与品类上迭代验证。</li><li>接入自动化能力，提升素材铺设的效率。</li></ul><p><br></p><p>任职资格</p><ul><li>5–10年渠道增长、投放运营或创意运营相关经验，具备跨部门项目推进经验；旅游/本地生活、电商、内容平台背景优先。</li><li>熟悉主流渠道（如Google，Facebook等）内容与投放逻辑，理解素材对转化与下单的影响路径。</li><li>数据分析能力强，能基于数据定位问题、设计测试与落地优化；熟悉A/B测试方法与常见BI工具。</li><li>优秀的项目管理与沟通协同能力，有多地区/多语言项目协同经验者优先。</li></ul><p><br></p><p>Job Description</p><p>1. Cross-Functional Workflow &amp; Mechanism Development</p><ul><li>Lead cross-departmental collaboration mechanisms for medium-to-large-scale campaigns, consolidating regional BUs, middle-office teams, channel operations, and creative units. Establish a closed-loop process covering: requirement collection → creative production → asset deployment → media buying → data feedback → post-campaign review and iteration.</li><li>Define milestones, deliverables, and cadence (weekly / bi-weekly / project milestones). Select priority projects to build joint execution plans that support channel KPI achievement under the principle of "zero incremental burden to channels."</li><li>Data alignment: standardize metric definitions and dashboards (e.g., CPI, ROAS), conduct regular alignment sessions and project retrospectives, and generate issue trackers with closed-loop improvement actions.</li></ul><p>2. Evergreen Campaign Asset Management</p><ul><li>Map end-to-end workflows with channel partners; establish evergreen asset refresh cycles (upload cadence, version control, sunset criteria, archiving, and reuse). Develop channel × country-specific asset packages and effective style guides, with clear compliance and brand guardrails.</li><li>Organize ongoing A/B testing and rapid experimentation; regularly retire underperforming assets, and codify best practices and reusable templates.</li></ul><p>3. Collaboration with Product, R&amp;D, and Other Teams to Enhance Asset Quality and Efficiency via AI</p><ul><li>Systematically extract creative factors from high-performing ads at scale; build a feature library and iterate/validate across themes and categories.</li><li>Integrate automation capabilities to improve asset deployment efficiency.</li></ul><p>Qualifications</p><ul><li>5–10 years of experience in channel growth, media operations, or creative operations, with cross-functional project execution experience. Background in travel/local services, e-commerce, or content platforms preferred.</li><li>Familiar with mainstream channels (e.g., Google, Facebook) content and buying logic; understands how creative assets influence conversion and purchase paths.</li><li>Strong data analytics skills: capable of diagnosing issues through data, designing tests, and implementing optimizations; proficient in A/B testing methodologies and common BI tools.</li><li>Excellent project management and communication skills; experience in multi-region / multi-language project coordination preferred.</li></ul>