SEO Manager

任职要求

<p>职位描述</p><p>1.SEO战略与自然增长</p><ul><li>制定并执行可规模化的SEO战略，驱动酒店、目的地及搜索结果页的自然流量增长。</li><li>通过关键词研究、搜索意图分析及内容拓展识别增长机会。</li></ul><p>2.酒店搜索排名优化</p><ul><li>提升全球市场酒店列表、目的地页面及酒店详情页的排名与曝光度。</li><li>优化页面SEO元素，包括内链结构、页面模板及结构化数据。</li></ul><p>3.技术SEO与网站架构</p><ul><li>与工程团队协作提升技术SEO表现，包括：抓取效率、索引覆盖、页面速度优化、URL结构与网站架构、结构化数据（Schema）。</li><li>确保SEO最佳实践融入产品及平台开发流程。</li></ul><p>4.多语言与国际SEO</p><ul><li>主导全球市场多语言SEO战略。</li><li>管理国际SEO实施，包括：hreflang优化、国际网站结构（国别域名/子域名/子目录）、本地化SEO策略。</li><li>确保多语言及多地区搜索表现的一致性。</li></ul><p>5.竞争与市场分析</p><ul><li>分析主要OTA竞争对手的SEO策略，识别自然搜索曝光度的差距与增长机会。</li><li>分析自然搜索曝光度的差距与潜在增长机会。</li></ul><p>6.SEO数据追踪与效果分析</p><ul><li>搭建并维护SEO效果看板，监控核心指标：关键词排名、自然流量、索引覆盖、点击率、自然流量转化。</li><li>基于数据洞察持续优化SEO策略。</li></ul><p>7.GEO/AI搜索优化</p><ul><li>探索并实施生成式引擎优化（GEO）策略，提升AI驱动搜索体验中的曝光度。</li><li>针对新兴AI搜索界面及生成式搜索结果优化内容。</li></ul><p>8.跨职能领导力</p><ul><li>主动推动产品、工程及内容团队的SEO项目。</li><li>确保SEO需求嵌入产品路线图及技术开发流程。</li></ul><p><br></p><p>任职要求</p><ol><li>至少6年SEO相关经验，具备管理大型网站的成功经验。</li><li>具有OTA、旅游行业或交易平台经验者优先。</li><li>技术能力：扎实的技术SEO及网络技术理解，包括HTML、CSS、JavaScript、SQL、JSON、API。</li><li>能够与工程团队紧密协作推进技术实施。</li><li>具备多语言及多地区SEO管理经验。</li><li>熟悉hreflang实施及国际网站结构。</li><li>熟悉Google Analytics、Search Console等分析工具的使用。</li><li>能够将数据洞察转化为可执行的SEO策略。</li></ol><p><br></p><p>Responsibilities: </p><p>1.SEO Strategy &amp; Organic Growth</p><ul><li>Develop and execute scalable SEO strategies to drive organic traffic growth across hotel, destination, and search result pages.</li><li>Identify growth opportunities through keyword research, search intent analysis, and content expansion.</li></ul><p>2.Hotel Search</p><ul><li>Ranking Optimization Improve rankings and visibility for hotel listings, destination pages, and hotel detail pages across global markets.</li><li>Optimize on-page SEO elements including internal linking, page templates, and structured data.</li></ul><p>3.Technical SEO &amp; Site Architecture</p><ul><li>Partner with engineering teams to improve technical SEO performance, including: Crawl efficiency, Indexation coverage, Page speed optimization, URL structure &amp; site architecture and Structured data (Schema)</li><li>Ensure SEO best practices are integrated into product and platform development.</li></ul><p>4.Multilingual &amp; International SEO</p><ul><li>Lead multilingual SEO strategies across global markets.</li><li>Manage international SEO implementation including: hreflang optimization, international site structure (ccTLD / subdomain / subfolder) and localization SEO strategies</li><li>Ensure consistent search performance across multiple languages and regions.</li></ul><p>5.Competitive &amp; Market Analysis</p><ul><li>Analyze SEO strategies of major OTA competitors to identify gaps and growth opportunities in organic search visibility</li><li>Review gaps and potential growth opportunities in organic search visibility.</li></ul><p>6.SEO Data Tracking &amp; Performance Analysis</p><ul><li>Build and maintain SEO performance dashboards to monitor key metrics: keyword rankings, organic traffic, index coverage, click-through rate, conversion from organic traffic</li><li>Use data insights to continuously optimize SEO strategies.</li></ul><p>7.GEO / AI Search Optimization</p><ul><li>Explore and implement Generative Engine Optimization (GEO) strategies to increase visibility in AI-driven search experiences.</li><li>Optimize content for emerging AI search interfaces and generative search results.</li></ul><p>8.Cross-Functional Leadership</p><ul><li>Proactively drive SEO initiatives across Product, Engineering, and Content teams.</li><li>Ensure SEO requirements are embedded in product roadmap and technical development.</li></ul><p><br></p><p>Requirements: </p><p>1.At least 6 years of experience related to SEO with proven experience in managing large-scale websites</p><p>2.Experience in OTA, travel industry or marketplace platforms is preferred</p><p>3.Technical Skills: Strong understanding of technical SEO and web technologies, including:HTML, CSS, JavaScript, SQL, JSON, API</p><p>4.Ability to work closely with engineering teams on technical implementations.</p><p>5.Experience in managing SEO across multiple languages and regions</p><p>6.Familiar with hreflang implementation and international site structures</p><p>7.Familiar with using analytics tools such as Google Analytics and Search Console</p><p>8.Ability to translate data insights into actionable SEO strategies</p>