海外增长策略产品经理（独立出游方向）/ Overseas Growth Strategy Product Manager (Independent Travel)

任职要求

<p>任职资格</p><p>从业经验： 本科及以上学历，3 年以上增长策略经验。有大型电商平台、社交产品或裂变增长经验者优先。</p><p>数据能力： 具备严密的逻辑思维和强数据分析能力，能清晰定义问题，并从数据洞察中推导行动方案。</p><p>落地能力： 目标导向，具备优秀的沟通与跨团队协调能力，能应对高压环境，确保复杂项目高效落地。</p><p>基础要求： 有百万级用户增长的相关工作经验；英文流利可作为工作语言</p><p><br></p><p>工作职责</p><p>策略拆解： 负责T站Private tours品类的增长策略的制定，基于业务目标拆解流量漏斗，并推动增长方案落地。</p><p>方案落地： 负责前端货架的覆盖、信息、价格的优化，提升ARPU以及用户体验</p><p><br></p><p>Qualifications</p><ul><li>Experience: Bachelor's degree or above, with 3+ years of growth strategy experience. Candidates with experience in large-scale e-commerce platforms, social products, or viral growth are preferred.</li><li>Data Capability: Strong logical thinking and data analysis skills. Able to clearly define problems and derive action plans from data insights.</li><li>Execution Capability: Goal-oriented with excellent communication and cross-functional coordination skills. Able to work under high pressure and ensure efficient delivery of complex projects.</li><li>Basic Requirements: Relevant experience in million-level user growth; fluent in English as a working language.</li></ul><p>Responsibilities</p><ul><li>Strategy Breakdown: Responsible for formulating the growth strategy for the Private Tours category on Trip.com, breaking down the traffic funnel based on business objectives, and driving the implementation of growth initiatives</li><li>Solution Implementation: Responsible for optimizing front-end shelf coverage, information, and pricing to improve ARPU and user experience</li></ul>