Senior Creative Manager, Global Brand Marketing

任职要求

<p>Job Summary：</p><p>This role combines creative vision with systematic thinking. The Senior Creative Manager defines&nbsp;<a href="https://trip.com/">Trip.com</a>’s&nbsp;global brand creative identity—how it looks, sounds, and feels—and builds scalable systems to ensure consistency across teams, markets, and tools.</p><p>The ideal candidate has world-class brand sensibility and a sharp eye for creative quality, along with the logical precision to translate that into structured frameworks, AI-ready systems, and actionable guidance. They balance commercial grounding with creative ambition, shaping campaigns and writing AI prompts with equal ease.</p><p><br></p><p>Key Responsibilities：</p><p>1.Brand System &amp; Governance</p><ul><li>Define and evolve&nbsp;<a href="https://trip.com/">Trip.com</a>’s&nbsp;brand creative system (visual language, verbal identity, tone of voice) across all touchpoints.</li><li>Lead brand design projects end-to-end: positioning, motif, and VI system development. Manage external agencies and build internal capability.</li><li>Translate the brand system into practical guidelines and dos &amp; don’ts for global teams.</li><li>Own AI brand governance: partner with cross-functional teams to integrate the brand into AI tools via prompt frameworks, training inputs, and guardrails.</li><li>Lead global Creative Review sessions to evaluate outputs and coach teams on brand standards.</li><li>Represent Brand Marketing in inter-department discussions to ensure consistency across channels.</li></ul><p>2.Campaign Execution</p><ul><li>For large-scale campaigns: collaborate with global brand managers and agencies—set direction, provide constructive feedback, and maintain quality.</li><li>For small- to mid-scale campaigns: drive end-to-end creative development with the in-house team (concepting, art direction, copywriting, storytelling).</li><li>Ensure all campaigns are distinctive, emotionally resonant, and clearly on-brand.</li><li>Partner with Brand Managers on briefs and ideation, blending strategic clarity with creative ambition.</li></ul><p>3.Creative Team &amp; Capability Building</p><ul><li>Mentor and develop the in-house creative team (Art/Copy/Interns), raising the creative bar and fostering a culture of craft and feedback.</li><li>Integrate AI creative tools into workflows to enhance ideation and production without diluting brand quality.</li><li>Maintain and evolve the&nbsp;<a href="https://trip.com/">Trip.com</a>&nbsp;Creative Toolkit (templates, design systems, reference libraries, AI-assisted resources) for global use.</li></ul><p><br></p><p>Qualifications</p><ul><li>10+ years of creative experience in integrated marketing or advertising, including 3–5 years in a leadership or brand creative role.</li><li>Exceptional creative taste and visual craft, with the ability to provide decisive, elevating feedback.</li><li>Proven ability to define and evolve brand creative direction across markets and channels.</li><li>Logical and systematic thinker: skilled at codifying creative intuition into frameworks, guidelines, and scalable systems.</li><li>Working knowledge of AI creative tools (image generation, copywriting) and practical understanding of how to shape and govern their outputs.</li><li>Deep understanding of global brand storytelling, campaign systems, and multi-channel adaptation.</li><li>Business-minded: makes commercially grounded creative decisions—ambitious but never abstract.</li><li>Strong collaboration and influencing skills to align teams across regions and functions.</li><li>Fluent in English; Mandarin proficiency a plus.</li></ul><p><br></p>