PMO Manager - Growth Marketing

任职要求

<p>职位描述</p><p>我们正在寻找一位资深PMO，主导Trip.com海外业务的核心增长项目，需要兼具战略视野与落地能力，围绕用户全链路挖掘增长机会，通过数据营销/内容营销/产线&amp;国家合作挖掘机会点帮助品牌在海外市场的增长。</p><p><br></p><p>核心职责</p><p>1. 战略规划与项目管理</p><ul><li>制定中长期增长规划，主动识别市场机会点，并与相关方合作完成增长目标</li><li>端到端负责重点项目从0到1的落地</li><li>建立标准化项目管理流程与机制</li></ul><p>2. 增长经验与跨团队协作</p><ul><li>有增长项目实操经验，理解增长飞轮与关键杠杆</li><li>协调产品、技术、市场、运营等多职能团队高效协同</li></ul><p>3. 海外投放与数据驱动</p><ul><li>熟悉海外主流投放平台（Google Ads、Meta等），理解投放原理</li><li>能定义并拆解关键数据指标（ROI、CPA、CTR等），发掘增长机会</li></ul><p>4. 复杂项目推动与多任务管理</p><ul><li>在模糊环境中推动复杂项目落地</li><li>同时管理多个项目，平衡优先级冲突</li><li>建立风险预警机制，确保项目按时、按质、按预算交付</li></ul><p><br></p><p>任职要求</p><p>1. 硬性条件</p><ul><li>6年以上项目管理/PMO经验，有旅游/酒店行业背景优先</li><li>商务英语可作为工作语言（听说读写流利）</li></ul><p>2. 核心能力</p><ul><li>战略思维：用项目驱动业务增长</li><li>内容敏感度：对海外内容趋势有嗅觉</li><li>跨文化协作：有海外团队合作经验</li><li>结果导向：强执行力，能在资源有限情况下推动项目落地</li><li>数据驱动：善用数据做决策，建立追踪机制</li></ul><p><br></p><p><br></p><p>About the Role</p><p>We are looking for a senior PMO to lead core growth initiatives for <a href="http://Trip.com">Trip.com</a>'s overseas business. This role requires both strategic vision and strong execution capabilities — identifying growth opportunities across the full user journey, and driving brand growth in international markets through performance marketing, content marketing, and cross-functional collaboration with product lines and regional teams.Key Responsibilities</p><p>1. Strategic Planning &amp; Project Management</p><ul><li>Define mid-to-long-term growth strategies, proactively identify market opportunities, and collaborate with stakeholders to achieve growth targets</li><li>Own end-to-end delivery of key initiatives from 0 to 1</li><li>Establish standardized project management processes and governance mechanisms</li></ul><p>2. Growth Expertise &amp; Cross-Functional Collaboration</p><ul><li>Hands-on experience with growth projects; deep understanding of growth flywheels and key levers</li><li>Coordinate across product, technology, marketing, operations, and other cross-functional teams to ensure efficient execution</li></ul><p>3. Overseas Media Buying &amp; Data-Driven Growth</p><ul><li>Familiarity with major overseas advertising platforms (Google Ads, Meta, etc.) and their underlying mechanics</li><li>Ability to define and break down key performance metrics (ROI, CPA, CTR, etc.) to uncover growth opportunities</li></ul><p>4. Complex Project Delivery &amp; Multi-Task Management</p><ul><li>Drive complex projects forward in ambiguous and evolving environments</li><li>Manage multiple projects simultaneously while balancing competing priorities</li><li>Establish risk early-warning mechanisms to ensure on-time, on-quality, and on-budget delivery</li></ul><p><br></p><p>Requirements</p><p>1. Must-Haves</p><ul><li>6+ years of experience in project management / PMO roles; travel &amp; hospitality industry background preferred</li><li>Business-level English proficiency (fluent in listening, speaking, reading, and writing)</li></ul><p>2. Core Competencies</p><ul><li>Strategic Thinking: Ability to drive business growth through projects, not just execute tasks</li><li>Content Sensitivity: Keen awareness of overseas content trends and what resonates with international audiences</li><li>Cross-Cultural Collaboration: Proven experience working with overseas teams</li><li>Results-Oriented: Strong execution capability; able to deliver results even with limited resources</li><li>Data-Driven: Skilled at using data to inform decisions and establish tracking mechanisms</li></ul><p><br></p>