Marketing Manager – User Growth

职位描述

1. Own the User Growth roadmap, with a focus on increasing the active user base through acquisition, activation, retention, reactivation, and higher order frequency.

2. Drive user acquisition and reactivation across key Performance Marketing channels, including Meta, Google Ads, TikTok, and Snapchat, with a clear understanding of each channel’s impact on traffic, conversion, users, and orders.

3. Build a bottom-up growth strategy by translating Food growth targets into key user and funnel drivers, including traffic, registrations, new users, active users, conversion, retention, and frequency.

4. Monitor daily, weekly, and monthly user and traffic performance, identifying gaps, emerging trends, and opportunities to improve growth against business targets.

5. Apply strong Performance Marketing knowledge across channel mix, audience strategy, CAC, conversion, and ROI to improve acquisition efficiency and overall user growth.

6. Work closely with CRM and Partnerships teams to strengthen the user journey across onboarding, activation, repeat purchase, retention, and reactivation.

7. Work closely with the Data Analytics and Product teams to ensure clear visibility of traffic, acquisition, conversion, cohort performance, retention, and overall user growth.

8. Identify the right growth channels and initiatives based on business needs and market opportunities, including branding, ground activations, and Out-of-Home (OOH), to support user acquisition and market growth.

任职要求

1. Bachelor's degree or above, majoring in Marketing, Business Administration, or related fields preferred.

10+ years of experience in user growth or product operations, with international market background preferred.

2. Proven senior team management experience, having led teams of 10+ members and delivered significant growth results.

3. Proficient in data analysis tools, with strong data-driven insights and strategy formulation capabilities.

4. Excellent English communication skills, Arabic language ability is a plus, adapting to Dubai's multicultural work environment.