营销运营（新加坡）Marketing Operations (Singapore)

任职要求

<p><strong>营销运营JD</strong></p><ol><li>负责区域商品(景点/玩乐)的整体营销，对该区域整体的经营业绩负责；</li><li>负责营销渠道推广的对接，包含但不限于：站内的资源位以及站外渠道；</li><li>结合渠道特性，针对性选品，对该渠道的选品推广效率负责；</li><li>熟悉营销工具的使用规范（优惠券/立减等），熟练使用营销落地页面搭建工具，对营销活动整体订单提升负责；</li><li>负责对景区的营销和谈判方案的输出、优化、跟踪、落地及反馈；</li><li>跨部门或内外部协调工作，协助项目整体推进及其他运营相关工作。</li></ol><p><strong>任职资格：</strong></p><ol><li>3年以上旅游相关经验，具备市场营销相关岗位经验，熟悉SEM广告投放者优先；</li><li>工作热情，执行力强，善于沟通，勇于提问；</li><li>具备较强的数据分析和应用能力，逻辑性强，善于思考和总结运营经验；</li><li>具备海外市场或出海项目相关产品、运营背景，对海外市场有一定了解；</li><li>本科以上学历，英文流利，具备以英文作为工作语言的能力。</li></ol><p><br></p><p>Responsibilities</p><p>1. Make the overall regional marketing strategy and be accountable for the overall business performance in the region.</p><p>2. Manage and optimize available resources on Trip.com to drive traffic and revenue growth.</p><p>3. Work closely with internal business development teams to identify potential products for the target market.</p><p>4. Identify and explore external partnership opportunities to increase user engagement and drive sales on the website.</p><p>5. Effectively use marketing tools.</p><p>6. Output the customized marketing plans for attractions.</p><p>7. Analyze and track internal and external data to uncover actionable insights and communicate them effectively.</p><p><br></p><p>Job Requirements:</p><p>1. Bachelor's degree in Marketing, Business Analytics, or a related field.</p><p>2. Self-motivated and results-oriented.</p><p>3. Good understanding of digital marketing and tourism platforms.</p><p>4. Minimum of 3 years of marketing experience, preferably in e-commerce or the travel industry.</p><p>5. Strong negotiation skills, analytical thinking, and problem-solving abilities.</p><p>6. Excellent interpersonal, written, and verbal communication skills for effective collaboration with various stakeholders.</p><p>7. Proficiency in English.</p>