营销增长运营专家 | Senior Growth Marketing Operations Manager

任职要求

<p>岗位职责</p><p>1. 促销补贴策略与收益管理：负责平台整体促销补贴策略的设计与持续优化（补贴方向、分层逻辑、发放规则、渠道差异化政策）；基于各营销场景综合情况，以 ROI 与活动边际效果为核心，制定定向精准的补贴策略，保障增量效果最大化；</p><p>2. 补贴效率测算标准：负责整体活动节奏的 ROI 规划与安排，对各渠道补贴效率进行测算与优化，建立统一测算规则与标准，持续迭代提升补贴 ROI；</p><p>3. 价盘管控与补贴合规：审核各渠道活动与券/补贴力度，防范活动破价与全域价格混乱，确保促销策略与公司毛利目标一致；</p><p>4. 竞对监控与策略迭代：持续监控各竞对平台的活动及补贴情况（活动力度、补贴力度、投放节奏等），定期输出竞对监控分析报告，结合市场与公司目标提出差异化建议，沉淀策略方法论，为管理层决策提供支持。</p><p>任职要求</p><p>1. 本科及以上学历，5 年以上互联网平台策略运营或收益管理经验（电商/O2O/OTA 优先），有独立负责大型促销/补贴策略的完整操盘经验；</p><p>2. 具备收益管理能力，能基于多营销场景的综合经营情况，制定定向精准的策略组合，以数据驱动实现 ROI 与增量效果的最大化；</p><p>3. 精通优惠券/促销底层逻辑：熟悉发放策略（定向/场景化/自动化）、核销链路、成本核算、效果评估全链路，有补贴 ROI 优化的实操经验；</p><p>4. 较强的数据分析能力，熟练使用 SQL 进行数据提取与分析，能独立完成活动效果归因与策略复盘；</p><p>5. 出色的项目牵头与跨部门推动能力：需能独立发起、牵头并推动中台、产品、运营、财务等多方协作的复杂项目落地，达成共识并驱动结果；</p><p>6. 有全局视角和经营意识，能从业务经营视角审视营销策略，理解平台生态的多方利益平衡。</p><p>加分项</p><p>- 有 OTA / 旅游行业经验（门票、酒店、景点玩乐等品类）</p><p>- 有国内 + 海外双端（C 站 / T 站）促销操盘经验</p><p>- 有「人群×品类×场景」精细化运营或 AB 实验设计经验</p><p>- 有从 0 到 1 搭建或重构优惠券/促销体系的成功案例</p><p>Job Responsibilities</p><ol><li><strong>Promotional Subsidy Strategy &amp; Revenue Management</strong>: Responsible for the design and continuous optimization of the platform's overall promotional subsidy strategy (subsidy direction, tiering logic, issuance rules, channel-differentiated policies). Based on the comprehensive conditions of each marketing scenario, with ROI and marginal campaign effectiveness as the core, formulate targeted and precise subsidy strategies to maximize incremental results.</li><li><strong>Subsidy Efficiency Measurement Standards</strong>: Responsible for ROI planning and arrangement of the overall campaign cadence, measuring and optimizing subsidy efficiency across channels, establishing unified measurement rules and standards, and continuously iterating to improve subsidy ROI.</li><li><strong>Price Governance &amp; Subsidy Compliance</strong>: Review channel campaigns and coupon/subsidy levels, prevent campaign price undercutting and platform-wide price chaos, and ensure that promotional strategies align with the company's gross margin targets.</li><li><strong>Competitor Monitoring &amp; Strategy Iteration</strong>: Continuously monitor competitors' campaign and subsidy situations (campaign intensity, subsidy intensity, launch cadence, etc.), regularly produce competitor monitoring and analysis reports, propose differentiated recommendations in light of market conditions and company goals, build up strategy methodology, and provide support for management decision-making.</li></ol><p>Qualifications</p><ol><li>Bachelor's degree or above, 5+ years of experience in internet platform strategy operations or revenue management (e-commerce/O2O/OTA preferred), with complete hands-on experience in independently owning large-scale promotion/subsidy strategies.</li><li>Revenue management capability: able to formulate targeted and precise strategy portfolios based on the comprehensive operating conditions of multiple marketing scenarios, and maximize ROI and incremental results in a data-driven way.</li><li>Proficient in the underlying logic of coupons/promotions: familiar with the full chain of issuance strategies (targeted/scenario-based/automated), redemption paths, cost accounting, and effectiveness evaluation; hands-on experience in subsidy ROI optimization.</li><li>Strong data analysis skills, proficient in using SQL for data extraction and analysis, able to independently complete campaign effectiveness attribution and strategy reviews.</li><li>Excellent project leadership and cross-departmental driving capability: able to independently initiate, lead, and drive the delivery of complex projects involving collaboration with middle platform, product, operations, finance, and other parties, build consensus, and drive results.</li><li>A holistic perspective and business acumen: able to examine marketing strategies from a business operation perspective and understand the multi-party interest balance within the platform ecosystem.</li></ol><p>Nice to Have</p><ul><li>Experience in the OTA / travel industry (categories such as tickets, hotels, attractions &amp; experiences)</li><li>Experience in promotional operations across both domestic and overseas platforms (C Site / T Site)</li><li>Experience in "audience × category × scenario" refined operations or A/B testing design</li><li>Proven success in building or rebuilding a coupon/promotion system from 0 to 1</li></ul><p><br></p>