入境游资深策划经理

任职要求

<p>工作职责</p><p>1.负责入境游商业化机会挖掘与创新策划 </p><ul><li> 深入洞察海外游客需求、市场趋势及行业动态，结合入境游业务发展目标，挖掘新的商业化增长机会。 </li><li> 围绕目的地、旅游产品、用户场景及商业合作需求，设计创新型营销方案及商业化产品方案，提升业务增长空间。 </li></ul><p>2.负责重点项目策划及全流程推进 </p><ul><li> 独立负责入境游重点营销项目及商业化项目策划，从需求分析、方案设计、资源整合到项目执行与复盘，推动项目高质量落地。 </li><li> 结合市场热点及用户需求，打造具有影响力的整合营销活动，提升品牌影响力及用户转化。 </li></ul><p> 3.推动商业资源整合与跨团队协同 </p><ul><li> 联动集团内部产品、市场、目的地、供应链及海外团队，整合业务资源，推动商业化方案落地。 </li><li> 对接外部合作伙伴及目的地资源方，探索联合营销、品牌合作等商业化合作模式。 </li></ul><p> 4.建立数据分析及项目复盘机制 </p><ul><li> 跟踪项目效果及业务指标，通过数据分析持续优化营销策略和商业方案。 </li><li> 总结项目经验，沉淀可复制的商业化运营模式，提升入境游业务增长效率。 </li></ul><p><br></p><p>任职资格</p><p>1.本科及以上学历，旅游、市场营销、商业管理等相关专业优先。 </p><p>2.8年以上互联网、OTA、旅游、品牌营销或商业策划相关经验，有入境游、国际市场或跨境业务经验优先。 </p><p>3.具备较强的市场洞察和商业策划能力，能够结合用户需求和业务目标发现增长机会，并转化为可落地的商业方案。 </p><p>4.具备优秀的项目管理和资源整合能力，能够推动跨团队、多方合作项目落地。 </p><p>5.熟悉整合营销、商业合作及用户增长逻辑，有成功策划大型营销项目或商业化创新项目经验。 </p><p>6.具备较强的数据分析能力、结果导向意识和创新能力，能够适应快速变化的国际业务环境。</p><p><br></p><p><br></p><p>Responsibilities</p><p>1. Identify and develop commercial opportunities in inbound tourism</p><ul><li>Gain deep insights into the needs of overseas travelers, market trends, and industry developments, and identify new commercial growth opportunities aligned with inbound tourism business objectives.</li><li>Develop innovative marketing and commercial solutions around destinations, travel products, user scenarios, and partnership needs to unlock new growth opportunities.</li></ul><p>2. Lead key projects from planning to execution</p><ul><li>Independently lead the planning and end-to-end execution of key inbound tourism marketing and commercial projects, covering needs analysis, solution design, resource integration, execution, and post-project review.</li><li>Develop impactful integrated marketing campaigns based on market trends and user needs to enhance brand awareness and user conversion.</li></ul><p>3. Drive resource integration and cross-functional collaboration</p><ul><li>Collaborate with internal teams across product, marketing, destinations, supply chain, and overseas markets to integrate resources and drive commercial solutions forward.</li><li>Work with external partners and destination stakeholders to explore commercial partnership models, including joint marketing and brand collaborations.</li></ul><p>4. Establish data analysis and project review mechanisms</p><ul><li>Track project performance and business metrics, using data analysis to continuously optimize marketing strategies and commercial solutions.</li><li>Summarize project learnings and develop scalable commercial operating models to improve the efficiency of inbound tourism growth.</li></ul><p><br></p><p>Qualifications</p><ol><li>Bachelor’s degree or above. Majors in Tourism, Marketing, Business Management, or related fields are preferred.</li><li>8+ years of experience in internet, OTA, tourism, brand marketing, or commercial strategy/planning. Experience in inbound tourism, international markets, or cross-border business is preferred.</li><li>Strong market insight and commercial planning skills, with the ability to identify growth opportunities based on user needs and business objectives and translate them into actionable commercial solutions.</li><li>Excellent project management and resource integration skills, with the ability to drive cross-functional and multi-party projects to successful execution.</li><li>Strong understanding of integrated marketing, commercial partnerships, and user growth, with proven experience in planning large-scale marketing campaigns or innovative commercial projects.</li><li>Strong data analysis, results-oriented mindset, and innovation skills, with the ability to thrive in a fast-changing international business environment.</li></ol>