Branding Senior Manager – Kuwait
岗位信息
| 招聘单位 | 美团 |
|---|---|
| 部门/事业群 | 食杂零售-Keemart |
| 工作地点 | 利雅得、科威特城 |
| 官方更新时间 | 1784699986000 |
职位描述
1. Brand Strategy & Localization: Define and maintain the brand identity across online branding for social media and ATL&BTL channels
2. Creative Campaign Development: Lead the end-to-end development of creative campaigns for launches, seasonal campaign, and community events—from concept ideation to execution.
3. Market Research & Consumer Insights: Conduct ongoing market research to track competitor branding, consumer sentiment, and emerging trends in Kuwait's retail and Q-commerce space.
4. Performance & Iteration: Use data from user feedback, campaign performance, and brand trackers to iterate on creative assets and brand positioning, and monitor brand health metrics (awareness) and propose actionable improvements.
任职要求
1. Bachelor's degree in Marketing, Communications, Branding, Design, or related field.
2. 5 years or above of experience in branding, creative marketing, or brand management—ideally in FMCG, retail, e-commerce, food delivery, or Q-commerce.
3. Fluent in both English and Arabic (written and verbal)
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