Business Development and Marketing Specialist(J17564)

职位描述

1. Build and safeguard the department’s brand, including but not limited to managing brand identity, assets, facilities, and content for profiling;

2. Conduct market research and analysis, and formulate effective branding strategies to enhance CICC International Wealth Management's reputation and global brand presence;

3. Develop digital marketing solutions and create engaging, compelling content across various media channels (e.g., website and social media platforms such as WeChat, LinkedIn);

4. Manage, prepare, and update business marketing materials, supplying branding content and designs, including but not limited to brochures, newsletters, videos, press releases, and social media posts

5. Coordinate with teammates and other departments to consolidate requests and contribute to event preparation, media communications, and brand exposure;

6. Keep track of global market trends, new business opportunities, and the marketing dynamics of competitors;

7. Perform other ad-hoc duties as required.

1. 建立和维护部门品牌，包括但不限于管理品牌形象、资产、设施和资料；

2. 对市场有充分的调研和分析能力，能够形成有效的品牌营销策略，以提升中金国际财富管理的国际声誉及影响力;

3. 制定并执行有效的数字营销方案，统筹运营网站、社交媒体如微信、领英等多平台，做到高品质内容输出;

4. 整合及动态更新业务营销材料，为品牌宣传提供内容与设计，包括但不限于宣传册、通讯稿、宣传视频、新闻稿、推文等;

5. 充分与同事及其他部门协同工作，有效整合需求，以促成活动举办、媒体沟通及品牌曝光等;

6. 及时跟踪市场动态、新的业务机会以及同业动态；

7. 其他需要完成的临时事项。

任职要求

1. Bachelor's degree in Public Relations, Advertising, Communications, Marketing, or other related fields;

2. 3-5 years of solid experience in social media management; experience in financial PR agencies or 4A advertising agencies is highly preferred;

3. Experience in WeChat/website promotion or strong familiarity with digital media operations is preferred;

4. A hands-on professional capable of handling various branding and promotion assignments and requests;

5. Solid track record in branding and social media management;

6. Strong design, content writing, photography, and animation skills;

7. Proficiency in visual design and video production tools/applications;

8. A strong sense of aesthetics, design, and art;

9. Superior writing skills in both Chinese and English for creative content creation;

10. A strong team player who is detail-oriented, highly organized, and possesses strong risk acumen;

11. Energetic with a can-do attitude, and able to work under pressure to meet tight deadlines;

12. Self-motivated with the ability to multitask while ensuring high-quality deliverables.

1. 学士学位; 公共关系、广告、传播营销或其他相关领域;

2. 至少3~5年的社交媒体管理、财经公关机构相关或4A广告公司经验；

3. 对微信公众号及网站等媒体推广运营有经验者优先；

4. 熟练处理品牌创建和推广的安排和需求;

5. 丰富的品牌和社交媒体管理经验;

6. 强大的设计、内容撰写、摄影或动画制作技能；

7. 具备视觉设计和视频制作的相关工具运用知识；

8. 良好的审美、设计或艺术感；

9. 优秀的创意内容创作的中英文写作能力；

10. 团队协作、注重细节、高度组织性和风险敏锐度；

11. 精力充沛、积极进取，能够在压力下按时完成工作；

12. 自我激励和多任务处理，并提供高质量的交付成果。