Global Product Manager, IVD Products(J19870)

职位描述

• Champion the Voice of Customer (VOC) and assist with the development of user needs pertaining to the development of the product.

• Drive new products to market technically and commercially in partnership with all team members and departments while meeting timeline and budget targets.

• Analyze and segment markets to determine compelling value proposition, competitive positioning, most desirable and critical product attributes and trade-offs, most appropriate pricing strategy and go to market business model by closely working with the Commercial teams.

• Provide technical marketing support to sales/support teams, training and tool development.

• Understand and actively assess the market: segmentation, dynamics, clinical trends, regional regulatory landscape. Actively monitor industry trends to understand the competitive environment and anticipate precision oncology market shifts and customer demands. Own the customer-driven process to define user workflow in different use settings. Use knowledge to evaluate, update and manage change for your products in development and on-market.

• Drive successful relationships with key customers to ensure we understand emerging trends and successful adoption of new products.

• Create and validate business cases for new market opportunities and proposals. This includes creation of strategic plans, product definitions, market segmentation, collection of voice of customer, product requirements, market analysis.

• Align with the cross-functional team supporting the development of the IVD oncology product strategy and roadmap.

• Ensure successful implementation of our go to market plans to accomplish customer adoption, use goals and financial objectives.

• Build strong internal relationships and collaborations with R&D, Pharma BD, CMO, MSLs, Project Managers, Commercial, Regulatory, Software, Finance and other key functions and teams. Lead cross-functional groups and drive accountability even if not in the same department.

• 5-10% travel both domestically and/or internationally, as required.

任职要求

• 3+ years of experience in product management or customer-facing function in the genomics or life science industry.

• 5+ years combined experience in marketing/product management.

• Advanced degree(s) in life sciences (ie BSc/MS) required; MBA preferred.

• Strong technical knowledge of next-generation sequencing workflows (sample to data) required.

• Good understanding of the target market, the customer behavior and clinical decision drivers to understand and explain technical considerations and trade-offs required.