Global Marketing Program Manager(J19801)

职位描述

•Lead the development and execution of global, multichannel marketing programs with cross-functional teams to meet target results and objectives.

•Work closely with the Product Marketing, Market Development, Marketing Communications, and Regional Marketing teams along with external agencies to build whole story communications for inbound and outbound campaigns and creative.

•Support and drive the crafting of impactful value propositions, messaging, and content for key applications.

•Collaborate with a wide variety of stakeholders (creative services, web, events, and external agencies) to drive development of tactical assets to support these plans, including digital and print advertising, website content, social media, marketing collateral, trade show materials, videos and multimedia, photography, sales tools, etc.

•Drive the creation, approval, and management of detailed and integrated campaign and new product launch plans which define program goals, budget, metrics, resources, timelines, deliverables, execution strategies and contingencies.

•Lead development of media plans, working closely with agencies to identify optimized media mix and supporting content.

•Drive regular and consistent communication including program check-ins, dashboards and postmortem reports outlining quantifiable results, program analysis and recommendations.

•Contribute to lead prospecting efforts for marketing programs, campaigns and events, including identification of lists, associations, and conferences as sources for target customers.

•Identify the need for and develop creative new tactics for program improvements when needed.

•Manage marketing program budgets to quarterly targets.

•Measure effectiveness of plans in generating awareness and engagement of BGI STOmics and Stereo-seq / analytical tools, identify leads that result in closed / won business

•Ensure that all deliverables meet corporate brand, legal, and regulatory guidelines as well as quality standards.

任职要求

Minimum Qualifications:

•Bachelor’s degree in a scientific discipline and marketing.

•Minimum of five years of marketing experience working within a global marketing organization with a focus on life science or biotech.

•A power user of Microsoft PowerPoint, Excel, and Word

•Must be native or near-native in written and spoken English

•Working fluency in Chinese

Preferred Skills:

•Master’s degree preferred

•MBA preferred

•Experience developing and executing inbound and outbound marketing

•Ability to deal with high pressure, visibility and workload; demonstrated business acumen and business analytics skills

•Proven skills in leading/managing the execution of marketing program processes, projects and tactics

•Excellent interpersonal communication, relationship building, teamwork, and project management skills