[Germany] Channel Marketing Specialist(J42241)

职位描述

Trade Marketing Support

Assist in the development and implementation of local trade marketing plans tailored to specific market conditions and consumer behaviour.

Retail Onsite Activations

Plan and execute onsite campaigns to support products launches, increase visibility and the run rate (SPA/SBA).

Market and Competitor Analysis

Monitor competitor activities, trade promotions, and market trends to ensure the company's products remain competitive.

Sales Support and Coordination

Collaborate closely with the sales team to align trade marketing activities with sales objectives. Provide necessary marketing collateral and tools to drive sales during promotions or activations.

In-Store Promotions & Activations

Support the planning and execution of in-store promotional activities, product displays, trade shows, and events to enhance brand visibility and drive product sales.

Budget Management

Assist in managing the trade marketing budget for the region, ensuring activities are cost-effective and provide a strong return on investment.

Reporting and Analytics

Track and report on the performance of trade marketing campaigns using key performance indicators such as sales growth, retailer compliance, market share, and promotional effectiveness.

任职要求

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: 2-3 years of experience in trade marketing, field marketing, or sales within the consumer goods, FMCG, or retail industry.

Skills: Strong project management and organizational skills, excellent communication and interpersonal abilities, and analytical skills to assess trade marketing effectiveness and drive improvements. Proficiency in Microsoft Office and experience with trade marketing or CRM software is preferred.

Languages: German Mother-tongue and Business English are a must, Dutch and/or French would be a plus.