Senior Regional Sales Director (LATAM)

职位描述

Key Responsibilities

1. Regional Business Ownership

• Own and deliver revenue targets across LATAM (excluding Brazil)

• Drive market penetration, sales growth, and profitability across assigned countries

• Build and execute regional business plans aligned with global strategy

2. Distributor & Channel Leadership

• Manage and optimize a multi-country distributor network

• Set performance targets, enforce accountability, and drive execution discipline

• Identify gaps and restructure channels where performance is under-delivering

3. People Management

• Lead and develop regional teams (direct or indirect reports across LATAM)

• Build a high-performance culture focused on results, ownership, and execution

• Coach distributors and local teams on commercial strategy and product positioning

4. Market Expansion & Strategy Execution

• Identify high-potential markets and prioritize resource allocation

• Lead go-to-market strategies including product launches, pricing, and positioning

• Expand presence in public tenders and institutional accounts

5. KOL & Key Account Development

• Build strong relationships with Key Opinion Leaders (KOLs), reference laboratories, and key accounts

• Drive clinical adoption and brand credibility in hematology diagnostics

6. Market Intelligence & Competitive Strategy

• Monitor competitors (e.g., Sysmex, Mindray, Beckman Coulter)

• Analyze pricing, tender dynamics, and customer behavior

• Provide actionable insights to global leadership

7. Cross-Functional Alignment

• Work closely with HQ (China) across marketing, product, and supply chain teams

• Ensure alignment between regional execution and global strategy

• Act as a bridge between LATAM markets and headquarters

任职要求

Experience

• Minimum 10 years in IVD / diagnostics industry

• At least 5 years in people management roles, covering multiple LATAM countries

• Strong experience in distributor-driven markets and tender-based sales environments

• Proven track record of delivering revenue growth across regions

Industry Expertise

• Strong understanding of IVD market dynamics in LATAM

• Experience in hematology preferred (core lab acceptable if strong commercial exposure)

Leadership & Commercial Capability

• Demonstrated ability to manage complexity across multiple countries

• Strong business acumen: pricing, channel strategy, and market entry

• Ability to challenge underperformance and restructure markets when needed

Language

• Fluent Spanish and English (mandatory)

Location

• Preferred: Mexico, Brazil, or Argentina (regional travel required)

Culture Fit

• Adaptable and agile in a fast-changing environment

• Comfortable working with a Chinese HQ structure and decision-making style

• Strong ownership mindset with willingness to build from ambiguity