Senior Marketing Manager - Russia

职位描述

1. Market Strategy Development & Execution: Develop and implement marketing strategies for the CIS region in alignment with the company’s global strategy to enhance brand awareness and market penetration.

2. Business Growth & Channel Expansion: Identify, establish, and manage distributor, dealer, and direct sales networks to optimize channel management and improve sales conversion.

3. Market Research & Competitive Analysis: Conduct in-depth analysis of industry trends, market dynamics, competitive landscape, and regulatory policies in CIS region to drive data-driven decision-making.

4. Brand Promotion & Event Planning: Plan and execute online and offline marketing activities, including trade shows, academic conferences, KOL collaborations, and product campaigns to enhance brand visibility.

5. Cross-functional Collaboration: Work closely with sales, technical support, regulatory, and product teams to ensure marketing strategies align with business objectives.

6. Sales Enablement: Provide market insights and sales tools, including promotional materials, sales training, and customer engagement strategies to improve sales effectiveness.

任职要求

1. Educational Background: Bachelor’s degree or higher in Marketing, Biomedical Science, Medical Devices, or related fields.

2. Industry Experience: Minimum of 5 years of marketing management experience in the IVD industry, preferably in hematology analyzers.

3. Market Expertise: Proven experience in marketing, channel management, and brand promotion in CIS region, with a strong understanding of local healthcare regulations and market needs.

4. Language Skills: Fluency in Russian and English is required.

5. Analytical & Strategic Thinking: Strong data analysis skills with the ability to develop strategic plans based on market insights.

6. Cross-cultural Communication: Ability to work effectively in a multicultural environment and collaborate across different countries and teams.

7. Execution & Adaptability: Self-driven, capable of working independently in a fast-paced environment, and able to adjust strategies based on market changes.

8. Travel Requirement: Willingness to travel frequently across the CIS region to cover key markets.